Marketing

There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services from other merchants without Continue Reading →

Facebook is try out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be Continue Reading →

From mobile phones and tablets to laptops and desktops, today’s consumers are using an ever-increasing number of devices to access the Web, search for information, make purchases and more. In fact, for the first time in U.S. history, consumers now use smartphone and tablet apps more than PCs to access the Internet. According to a Continue Reading →

Although Social TV is barely four years old, television program selection for Social TV may be in danger of becoming predictable and unimaginative. When the industry talks about Social TV, we tend to focus on three areas: Tentpole Events, e.g. the Super Bowl, The Oscars. Larger Reality Shows, e.g. American Idol, The Voice. Genre-specific programming: Continue Reading →

On the heels of Kenneth Cole’s pioneering use of Google Glass for its Mankind fragrance campaign, I have set my sights on turning wearable technology from a niche-marketing tool into a mainstream activity. Joined by industry experts for a panel on wearable technology at Brooklyn’s recent Northside Festival, we had the opportunity to explore the different Continue Reading →

Google announced a suite of tools on Thursday morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get on Google” so Continue Reading →

When Facebook adjusted the algorithm in December 2013 to determine what a user sees in their Newsfeed, anyone that had a Facebook Page saw a dramatic drop in organic reach in posts. On Thursday, Facebook explained what happening. In a post by Facebook ads product marketing lead, Brian Bolan, there are two reasons why those Continue Reading →

@StartUpGrindBuf asks, “Turning #buffalo from a #rustbelt city into a #startup city?” Emerging research validates that “where” entrepreneurs start is as important as “what” they start-up. And when it comes to where, it’s all about how. How prepared is your city to revitalize small business, encourage entrepreneurship and stabilize start-ups, really? Any region hoping to Continue Reading →

Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching of offline data with online users to track the effectiveness of digital ads. The impact of this shift may be most visible in the area of digital video. In Continue Reading →

Way back in September, Pinterest revealed what could prove to be a major step towards monetization: Promoted Pins. They look and feel like standard pins, except they’re clearly marked as ‘Promoted’, which ultimately means a brand will pay for your eyeballs to see them. Following a seven month experiment, Pinterest has enlisted a “small group Continue Reading →