Data Science

Almost every major marketing analytics platform shipped AI visibility features in 2025. What does not yet exist is a simple, unified measurement framework that connects AI visibility to revenue. The tools can tell you whether ChatGPT mentioned your brand. They cannot yet tell you what that mention was worth, how it compares to your paid search investment, or when you should reallocate budget. Here's how I'm thinking about it. Continue Reading →

Walking along the railroad tracks up to the main building at Birkenau was chilling. I was about to enter the largest of the 40 Nazi extermination camps and sub-camps that made up the Auschwitz complex, and its reputation preceded it. Continue Reading →

CES® 2026 opens in nine days, and for the thirteenth year, the Shelly Palmer Innovation Series Breakfast will bring together C-suite executives from the world's most influential media, marketing, and technology companies. Continue Reading →

Thanksgiving always kicks off the annual flood of promo emails, shipping alerts, loyalty offers, holiday coupons, and "exclusive VIP deals." This year, the volume feels higher and the quality feels sharper because AI tools now generate phishing emails that look exactly like what Amazon, Walmart, Wayfair, UPS, FedEx, or any major brand would send. The old visual tells are gone. The scams and their associated scam websites are practically indistinguishable from legitimate ones. Continue Reading →

The controversy over Tilly Norwood, the AI-generated "actor," has exposed something deeper than union postures and moral panic. It forces us to reexamine what acting is, what AI does, and why the usual arguments miss the point entirely. While reading this I'm going to ask you to keep an open mind. I know this will not be a popular interpretation of this issue, but musicians lived this experience during the transition from acoustic to electronic musical instruments, the advent of the digital synthesizer and again at the advent of sampling keyboards. Evolution is an amoral process. We must adapt. Let's explore. Continue Reading →

According to multiple reports, SpamGPT is an underground tool being sold on dark-web forums as a turnkey “spam-as-a-service” platform. Think Mailchimp for criminals. Instead of helping brands send newsletters, it’s designed to help attackers launch large-scale phishing campaigns. Continue Reading →

The debate over AI and its role in creative industries often centers on one question: Can AI ever be as creative as humans? While it’s tempting to philosophize about inspiration and ingenuity, this line of inquiry misses a crucial point: If the audience can’t tell the difference between AI-generated and human-generated content, or if they don’t care, for all practical purposes, there is no difference. Continue Reading →

Singapore-based Sapient Intelligence just open-sourced their Hierarchical Reasoning Model (HRM), and the AI community is buzzing about a 27-million-parameter model that beats Claude, OpenAI's o3-mini, and DeepSeek R1 on certain reasoning benchmarks. The headlines scream breakthrough. The reality demands nuance. Continue Reading →

The question arrives with clockwork predictability after every keynote I deliver: "If AI is eliminating entry-level positions, how do we develop tomorrow's senior executives?" Parents at the Newhouse school ask the same question with barely concealed panic. Fortune 500 CEOs frame it more diplomatically, but everyone sees the trend, the traditional corporate ladder is quickly losing its bottom rungs? Continue Reading →

On September 30, 2025, AOL will finally turn off dial-up internet service. The AOL Dialer and AOL Shield Browser will go dark the same day. For millions of Americans, that distinctive screech of a modem handshake was the sound of the future arriving. Now the last of the original on-ramps is closing, and the highway it led to is unrecognizable. Continue Reading →