Marketing

Twitter’s long-awaited plan to let its users make purchases right from a tweet is nearing, and payments startup Stripe will have a role in the business, multiple industry sources tell Re/code. Later this year, Twitter is expected to unveil buttons within tweets that say “Buy” or some variation of the word; after clicking on the Continue Reading →

Instagram on Thursday announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the dashboards are Continue Reading →

In today’s increasingly complex and fragmented marketing landscape, a growing number of consumers navigate via both online and offline channels – as well as across devices – on their journey to a purchase or other conversion. While this shift has made it easier for consumers to engage with brands, it has made it extremely difficult for Continue Reading →

Snapchat has earned the favor of the coveted teen demographic, but can it turn engagement into money? The Wall Street Journal reports that the startup is in talks to launch Snapchat Discovery, a service that would partner with media companies and brands to serve video content and ads. Sources told the paper that Snapchat is Continue Reading →

At Talentedly, we are on a mission to bring technology + people together to help them grow from good to great at work. Lately, we’ve been exploring the science behind the habits of successful people. While there are many great habits you could pour your energy into, the one we love the most (because it is so simple) is keeping a job Continue Reading →

Twitter announced on Tuesday it will begin beta testing a new feature called “Promoted Video,” which is aimed at brands looking to upload and distribute their videos to the Twitter network. The feature, which expands upon the Twitter Amplify program, was previously revealed during Twitter’s recent earnings announcement, when new CFO Anthony Noto teased the Continue Reading →

It looks as if Instagram users love themselves some brand ads: According to Ad Age, in the second quarter of 2014 Instagram brand posts saw more than double the amount of interactions of Facebook brand posts. Users liked, commented, and shared companies’ content on Instagram an average of 6,932 times per post, compared to Facebook’s Continue Reading →

By the year 2015, more than 40 percent of media companies will employ subscription services to sustain their businesses, according to independent research group Gartner. This emerging business model of recurring revenue (also known as subscription billing) has yielded impressive results, particularly in the software as a service (SaaS) market. So how can businesses that sell SaaS Continue Reading →

Based partly on a previous filing by Google about an unnamed foreign company it tried and failed to buy for $4 billion to $5 billion and a line I had in a story that noted that a top exec at the search giant had expressed interest in buying Spotify — the Journal is reporting that Continue Reading →

Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” Now, sources say that Yahoo has closed in on an acquisition that could potentially Continue Reading →