Marketing

If TV executives had their way, then Netflix would look a whole lot more like its network-owned competitor Hulu or Amazon’s streaming service. Executives from Nickelodeon, FX, Showtime and AMC explained that they would like Netflix to follow those services in doing more to promote their networks during a panel at the Cable Show in Continue Reading →

Facebook launched a mobile advertising network at its F8 developer conference, giving it the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. Facebook Audience Network, as the new product is called, will allow brands to advertise on third-party apps using Facebook’s detailed Continue Reading →

Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order Continue Reading →

Facebook on Monday launched Business Manager at business.facebook.com, a new tool that lets large advertisers manage all of their ad accounts, Pages, apps, and permissions from one place. Business Manager is currently available to a “limited number” of US advertisers, but the company says it plans to it roll out internationally “within a few weeks.” Continue Reading →

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of information overload Continue Reading →

Might downloading a 50-cent coupon for Cheerios cost you legal rights? General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” Continue Reading →

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually short-term jobs with Continue Reading →

Google Inc updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analyzed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users’ emails, both when messages are stored on Google’s servers and when they are in transit, Continue Reading →

9.2 quintillion to 1. Yea, you were TOTALLY going to win. Millions of people filled out an NCAA Tournament bracket in the ultra-slim hope of being perfect and winning $1 billion. After only two days of hoops, everyone was busted. One guy in Illinois actually was perfect — until Dayton came along. Thus, Warren Buffett, the master of risk management and mad Continue Reading →

Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “no, but I’ve heard it’s true.” Well, the fact is, it’s not true. Positive WOM is far more prevalent Continue Reading →