Marketing

After years of rumors and tests, Facebook on Thursday launched its video advertising inside the News Feed, the newest type of ad unit for the social network to sell to marketers. Like many Internet video spots, ads will be 15 seconds long. They will automatically play inside of a user’s stream, though without the sound Continue Reading →

Sorry to burst your high-flying dreams, but Funny or Die is behind HUVr, the mysterious tech company claiming to have invented the first hoverboard. The truth behind this massive viral campaign came out after a costume designer who worked on the shoot posted the experience on her online resume, which has now been removed. The Continue Reading →

With the runaway success of Candy Crush Saga, it’s perfectly natural to wonder just how many people are dropping coin in freemium mobile games. One firm’s answer, however, might surprise you. A very small number — 0.15 percent, to be exact — of total mobile payers contribute half of monthly in-game revenue, according to in-app Continue Reading →

Talking about yourself is hard. Doing it in 160 characters or less is even harder. That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks. It has to set you apart, but still reflect approachability. Make you look accomplished, Continue Reading →

If the past, by bringing surprises, did not resemble the past previous to it (what I call the past’s past), then why should our future resemble our current past? –Nassim Taleb, Philosopher and Essayist Edge.org asked a couple hundred of the brightest scientists alive the question: “What scientific idea is ready for retirement?” I am Continue Reading →

This is a random list of five quotes that are catalysts for career and job search advice. “Always have bail money.” — 50 Cent, rapper, actor, entrepreneur While possibly not as good as a “Get Out of Jail Free” card, having a cushion can mitigate problems. Careers: Reputation: If you build up goodwill and respect based Continue Reading →

When it comes down to it, running a campaign on a crowdfunding platform like Kickstarter comes down to persuasion. Think about it: the success of any project is predicated on people (sometimes friends, but often total strangers) believing in a products months, even years before it’s destined to be finished. On a time limit. But Continue Reading →

Cyber Monday marketing numbers for 2013 were up compared to 2012, according to Vocus Marketing Cloud. Those numbers are expected to climb even higher this year. Statistics from 2013 showed: A 77 percent increase in push notifications through retail apps. As much as 88 percent of retailers sent promotional emails on the event day, which Continue Reading →

Each December, CBS’s Chief Research Officer Dave Poltrack addresses the UBS Annual Global Media and Communications Conference. This year’s talk, “The Outlook for the Broadcast Networks,” covered a wide range of topics, including social TV: “Nothing was hotter this year than social media with Twitter front and center with its IPO,” according to Poltrack. “Television programs Continue Reading →

As a leader, it’s important to position your professional identity for success in 2014. This checklist is designed to help you make the most of your public professional identity. 1. Readdress “who you are” now. While it’s tempting to use the same personal “about me” paragraph that you’ve had for years, take a step back Continue Reading →