Marketing

Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages Continue Reading →

You need intimate knowledge of your brand’s audience in every country you serve.  Continue Reading →

What happens offline doesn't have to stay offline. Continue Reading →

Starting Monday, some Twitter users will be able to buy products directly from a tweet, as the social media company takes a bigger step toward an e-commerce strategy that could draw in more dollars and attract a larger audience. The initiative launches with a small group of brands, artists and charities that will start posting Continue Reading →

Our 7th Annual Media Technology Summit is just a few weeks away, and the subject of data science is going to be front and center. Each and every one of us creates a wealth of data every day, but… information is not knowledge. The data must be wrangled and put in context to make it Continue Reading →

Get out of your comfort zone! Continue Reading →

The internet changes everything, including advertising. Continue Reading →

Americans are always on the move. Since our nation’s founding, we have roamed our vast country in search of opportunity or a fresh start. In fact, this interactive map from The New York Times shows where people came from as they entered your own state — dating back to 1800. California in the 20th century? A lot of folks from Continue Reading →

Just for fun (and in honor of Labor Day and the people who work for a living), here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore. Continue Reading →

Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our day. OK, just another five minutes and then I’m Continue Reading →