Helping business leaders drive AI transformation.

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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Fox 5's Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, and marketing. Subscribe to our newsletter to make sure you don't miss anything.
Models Drift. Adapt or Die.

Last Sunday I published an article about getting AI to write in my voice. Our workflow included voice profiles, editorial validators, style enforcement, the works. This week the system broke. Same code, same prompts, different model version. The workflow that produced polished drafts on Monday produced noticeably worse ones by Thursday. Nothing in our codebase changed. The model underneath it did. If you are beginning to deploy agentic workflows at scale, this is a cautionary tale with a technical explanation and a practical fix. Continue Reading →

Seedance 2.0 Empowers Hollywood-Quality Social Production

ByteDance released Seedance 2.0 this week, and within hours Irish filmmaker Ruairi Robinson typed a two-line prompt and generated Tom Cruise fighting Brad Pitt on a rooftop. It went mega-viral. Riffs on Spider-Man, Titanic, Stranger Things, Lord of the Rings, and Shrek followed by the hundreds. The MPA denounced "massive" copyright infringement. Rhett Reese, who wrote the Deadpool films, posted: "It's likely over for us." Continue Reading →

T-Mo Live Translate Debuts

T-Mobile announced that it will embed real-time AI translation directly into its cellular network. Any caller on any phone can dial *87* during a call to get live, two-way translation in more than 50 languages. No app. No download. No special hardware. Continue Reading →

Productivity Tools Increase Productivity

A new study published in Harvard Business Review confirms what every high-performer already suspects: AI tools don't reduce work, they intensify it. Researchers Aruna Ranganathan and Xingqi Maggie Ye spent eight months studying a 200-person tech company and found that employees who adopted AI worked faster, took on more tasks, and extended their hours, all without being asked. Continue Reading →