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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Fox 5's Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, and marketing. Subscribe to our newsletter to make sure you don't miss anything.
WebMCP: A Protocol for Marketing to Bots

An early preview of WebMCP, a standard co-authored by Google and Microsoft that makes it easy for agents to navigate websites, is now available in Chrome 146. This feature was added so quietly last week that a lot of people missed it. Continue Reading →

Cohere Bets on Small, Multilingual, and Offline

Cohere, the $5.5 billion Toronto-based AI company, just launched Tiny Aya: an open-source family of models that supports 70+ languages and runs entirely offline on devices. No cloud required. No API fees. While OpenAI, Google, and Anthropic fight over who can build the biggest brain, Cohere went small and wide. Continue Reading →

Models Drift. Adapt or Die.

Last Sunday I published an article about getting AI to write in my voice. Our workflow included voice profiles, editorial validators, style enforcement, the works. This week the system broke. Same code, same prompts, different model version. The workflow that produced polished drafts on Monday produced noticeably worse ones by Thursday. Nothing in our codebase changed. The model underneath it did. If you are beginning to deploy agentic workflows at scale, this is a cautionary tale with a technical explanation and a practical fix. Continue Reading →

Seedance 2.0 Empowers Hollywood-Quality Social Production

ByteDance released Seedance 2.0 this week, and within hours Irish filmmaker Ruairi Robinson typed a two-line prompt and generated Tom Cruise fighting Brad Pitt on a rooftop. It went mega-viral. Riffs on Spider-Man, Titanic, Stranger Things, Lord of the Rings, and Shrek followed by the hundreds. The MPA denounced "massive" copyright infringement. Rhett Reese, who wrote the Deadpool films, posted: "It's likely over for us." Continue Reading →