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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Fox 5's Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

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Apple Outsources Siri’s Brain to Google

Apple unveiled a major overhaul of its AI strategy at WWDC 2026, centered on a rebuilt Siri and a broad expansion of Apple Intelligence across its ecosystem. The announcement comes two years after Apple first introduced plans for a more capable Siri that never fully materialized. Continue Reading →

Price Per Intelligence Unit

When you buy electricity, you buy kilowatt-hours. When you buy bandwidth, you buy bits-per-second. When you buy storage, you buy gigabytes. When you buy AI intelligence in 2026, you buy tokens, which are easy to meter and easy to price, but hard to value. This sounds like a technical detail. It isn’t. It may become the most important AI procurement question enterprises face over the next 18 months. Continue Reading →