Helping business leaders drive AI transformation.

We feel privileged to work with extraordinary companies, including:
Amazon
Meta
Mastercard
Abbott
Coca-Cola
Charter
Marriott
NHL

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Fox 5's Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, and marketing. Subscribe to our newsletter to make sure you don't miss anything.
Claude Just Showed Up on Your AWS Bill

Anthropic launched Claude Platform on AWS on Sunday, two weeks after OpenAI put GPT-5.5 and GPT-5.4 on Amazon Bedrock. AWS now hosts both frontier model families on a single bill with IAM authentication, CloudTrail logging, and consumption-based pricing. Continue Reading →

Claude Became an Operating System While You Weren’t Looking

The other day, I asked Claude to reorganize 1,400 files across six project folders on my desktop. I described what I wanted in plain English, walked away, and came back to a clean directory structure with every file renamed, sorted, and deduplicated. Just thinking about how long that would have taken me is what prevented me from doing it myself. One cup of coffee later, and it was done. Continue Reading →

Google’s AI Search Update: Better for Publishers

Google just announced updates to AI Mode and AI Overviews that promise to surface more original content and drive traffic back to publishers. The company is adding direct links within AI responses, article suggestions, and website previews to help users "explore the web" rather than getting answers entirely from AI summaries. Continue Reading →