Helping business leaders drive AI transformation.

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Amazon
Meta
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Abbott
Coca-Cola
Charter
Marriott
NHL

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Fox 5's Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, and marketing. Subscribe to our newsletter to make sure you don't miss anything.
OODA Loops for AI Leaders

In the late 1950s, an Air Force pilot named John Boyd had a standing bet. From any disadvantaged starting position in a one-on-one dogfight, he would beat his student in forty seconds or pay forty dollars. "40-Second Boyd," as he came to be known, never paid. He spent the next fifteen years figuring out what he was doing that the students weren't. The answer was the OODA loop: Observe, Orient, Decide, Act. The pilot who cycles faster wins, even when their individual decisions are less elegant. Continue Reading →

Work With Codex From Anywhere

OpenAI put Codex on your phone yesterday. The mobile app (iOS and Android) now connects to your running desktop Codex session through a secure relay layer. You can review diffs, approve commits, and monitor agent progress from anywhere. No SSH, no VPN, no laptop required. During the preview period, it's available on every plan, including Free. Continue Reading →

Amazon Makes AI Shopping Free for Everyone

Amazon launched "Alexa for Shopping" yesterday, combining its Rufus shopping AI (which they say has assisted more than 300 million customers) with Alexa+ into a single AI shopping assistant. It's free for all U.S. customers, no Prime membership required. Continue Reading →