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Anthropic launched Claude Platform on AWS on Sunday, two weeks after OpenAI put GPT-5.5 and GPT-5.4 on Amazon Bedrock. AWS now hosts both frontier model families on a single bill with IAM authentication, CloudTrail logging, and consumption-based pricing. Continue Reading →
The other day, I asked Claude to reorganize 1,400 files across six project folders on my desktop. I described what I wanted in plain English, walked away, and came back to a clean directory structure with every file renamed, sorted, and deduplicated. Just thinking about how long that would have taken me is what prevented me from doing it myself. One cup of coffee later, and it was done. Continue Reading →
Google just announced updates to AI Mode and AI Overviews that promise to surface more original content and drive traffic back to publishers. The company is adding direct links within AI responses, article suggestions, and website previews to help users "explore the web" rather than getting answers entirely from AI summaries. Continue Reading →
OpenAI launched a self-serve Ads Manager for ChatGPT on Monday, open to U.S. advertisers in beta. The system uses cost-per-click bidding, conversion pixels, and a Conversions API. Four major agency holding companies (Omnicom, Publicis, WPP, and Dentsu) signed on as partners alongside Adobe, Criteo, Kargo, Pacvue, and StackAdapt. Sam Altman once called advertising a "last resort." I guess he's come around. Continue Reading →
I want to tell you about the MMA CMO AI Transformation Summit that I'm hosting next week in New York City (May 14, from 9 a.m. to 1 p.m.). It's a half-day, invitation-only gathering presented by Meta, Moloco, Vurvey Labs, and Bluefish. Continue Reading →
Deliverables to Decision
The deliverable is the atomic unit of business. The memo, the deck, the analysis, the report, the brief, the model, the plan. These artifacts are so deeply embedded in how we work that we’ve stopped noticing them, the way you stop noticing the foundation of a building until it cracks. The deliverable is the load-bearing wall of corporate life and AI is about to tear it down. Continue Reading →
Rob Mesirow
My dear friend, Rob Mesirow, died on April 22. He was 57. I am heartbroken. Rob was one of those rare people who made everyone around him better. He listened, really listened, in a way that made you feel like the only person in the room. In an industry full of people waiting for their turn to talk, Rob was waiting to understand. He was the person I called when I needed a sounding board, not because he would tell me what I wanted to hear, but because he would ask the hard questions. Continue Reading →

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