Marketing

I live in a small city, Saratoga Springs, NY, whose population and retail business at least double for 7 weeks each year. It’s called “The Season.” The resort retail business model is to: – Rake in profits during this short window plus December and a few special weekends and holidays, and – Try not to Continue Reading →

I hadn’t heard of a similar multi-offer “problem” for about 4 years. Of course I can almost hear other friends who have been looking for work for more than a year saying sarcastically: Problem? What problem? Yet he owes himself, his family, and the eventual employer to select the best option before he immerses himself Continue Reading →

The Chrysler two-minute “Born of Fire” commercial featuring Detroit rapper Eminem generated significant pride in American workers, Detroit and America when it first aired during the super bowl among a lot of otherwise forgettable advertisements. When I first saw it, I thought the “Imported from Detroit” message was strong and the execution superb. I also Continue Reading →

Quotation from Amar Gopal Bose Inventor of Bose speaker technonolgy Founder of Bose Corporation Re-syndicated from MENGonline.com This great quote was included in an email by Herman Sperling, a fellow MENG member, a marketer of all things audio, a former Bose employee, and an audiophile. The difference that Amar Bose emphasized was focused on his Continue Reading →

Photo courtesy of NYRA, Adam Coglianese Writing this blog has provided me yet another reason to go to the wonderful 143-year-old racetrack near my home in Saratoga Springs, NY. Sports Illustrated described Saratoga’s historic track as one of the world’s greatest sporting venues with an average attendance of more than 20,000 for 40 days each Continue Reading →

Re-syndicated from MENGonline. It’s All Lies, & That’s the Truth, by Bernie Brillstein, is my favorite business book.  It gives remarkable advice about successfully dealing with people. How can you not love a book that presents fifty rules from fifty years of making a living in Hollywood that are concurrently insightful, universal, outrageous, and usually Continue Reading →