When Facebook adjusted the algorithm in December 2013 to determine what a user sees in their Newsfeed, anyone that had a Facebook Page saw a dramatic drop in organic reach in posts. On Thursday, Facebook explained what happening. In a post by Facebook ads product marketing lead, Brian Bolan, there are two reasons why those posts are being seen by fewer Page fans: first, there’s too much content. The average Facebook user has upwards of 1,500 posts that can be shown to them every time they log in to their account. Pages are competing with potentially hundreds (or thousands depending on how popular a person is) of friends posting photos of babies, posts about their day, and videos of someone falling down. Plus, more and more Facebook users are becoming fans of more Pages. All that content creates a huge signal to noise problem which is what Facebook is trying to solve with the second reason Pages have less reach.

Read the full story at The Next Web.

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