Featured Writers

Why does everyone care so much about the non-information that came out regarding the iPad 3 this week? To me, the amount of hype seems disproportionate to what actually happened. I get this feeling a lot when it comes to Apple. I don’t mean to imply that I don’t understand the significance of Apple’s actions Continue Reading →

  Re-syndicated from KellerFay.com Klout declares itself to be “the standard of influence,” and many marketers these days buy into the notion that when it comes to influence the action is mostly – or most importantly – taking place online. Social media influence is often called word of mouth on steroids. However, this belies the Continue Reading →

The journey to the outcome went longer than anticipated, but at last, Comcast has chosen the first players in its new assortment of independently-owned channels cleared among cable affiliates nationwide. The lucky quartet selected for national carriage, in order of their launch dates: BabyFirst Americas, a Latino-centric and managed adaptation of BabyFirst TV, the first Continue Reading →

There are several typical strategies used to defend against new competitors that apply to all types and sizes of businesses. IGNORE: Often the best course is to simply ignore the new competitor, which typically isn’t as dangerous or directly targeted against your business as you initially imagine. The three advantages of this “no-action” strategy are: Continue Reading →

When the Web was young and digital marketing in its toddler shoes, a common practice was to require customers to fill out a form before they could access a site. Cheered on by “Get all the exciting news from Brand A” or “Don’t miss out on the latest events”, many customers signed on. Once spammers Continue Reading →

I joined Pinterest this week!  Yes, you can now follow me on the fast-growing, lady-centric, thing-collecting social network under the name JordoPC. That’s not why I’m writing this though.  I’m writing to ask a simple favor of websites and social networks: Can we please stop connecting everything to Facebook? After waiting twelve hours for my Continue Reading →

At some point growing up, many kids heard this advice from one or both parents: “Now ____, be on your best behavior.” Quite soon, we TV viewers may have to heed that advice, when dealing with our relationship to TV sets. There’s a huge disrupt ahead for that relationship, and thank Ralph Santana for the Continue Reading →

Re-syndicated from MediaBizBloggers.com We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. —Edward Bernays My last essay on the fourth estate garnered more feedback than I have had in a long time. People sent me email generally praising the notion that something is Continue Reading →

If you’re one of the roughly 17 million people grandfathered into an unlimited data plan with AT&T, chances are you’re not too happy right now. For the past few months, AT&T has been throttling speeds of those among the “top 5%” of data users with an unlimited plan. Data throttling shouldn’t be a surprise, as Continue Reading →

A recent article in All Thing Digital described the new head of marketing for Samsung and her number one communications objective.  That is, to get people to stop thinking about their products, and start feeling something for them.  Experience shows us that when you transition your brand from the left side of the brain to Continue Reading →