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Google’s unofficial corporate motto is “Don’t Be Evil.” Unfortunately, that motto can actually get Google’s customers in trouble when it comes to accidentally deleted information. Here’s what Google’s new, unified privacy policy says they do when you delete content from any Google service: “We aim to maintain our services in a manner that protects information Continue Reading →

Doing a feasibility study will help you determine whether your new business idea is worth pursuing. While developed by a group of SCORE consultants for new business start-ups, this process also works for expanding businesses with new products or services. Start by writing answers to the following eleven questions. Keep your answers short. You can Continue Reading →

Originally posted at the New York Videogame Critics Circle This week, I was invited to preview the Creatures of Light exhibition at the American Museum of Natural History. The well-researched exhibition, which opens on March 31st, was presaged by a smart and elegant press conference. There we sat, surrounded by the kingly, fossilized dinosaur giants Continue Reading →

Since the beginning of marketing time, the ultimate objective was always a transaction. You give me a A, I’ll give you B. Transactions have become even more important throughout the emergence of digital marketing. You can track customers through the purchase funnel, explore why they didn’t transact and create less friction to improve transaction effectiveness. Continue Reading →

For about a decade, I’ve advocated that venture capitalists and angel investors doing a brilliant job making investments in Web and mobile start-ups do likewise for the next generation of TV content and technology. Think of how far a billion or two a year, from a community spending upwards of $30 billion annually on many Continue Reading →

Originally Posted at New York Videogame Critics Circle I am walking along one of two creeks that cut through the city of Austin, Texas. The grackle birds are cawing loudly, proudly singing. It is early morning, and some of the homeless people who live along the trail are sleeping or just rising. In the water, Continue Reading →

We’ve all been culpable at one time or another.  We have glanced at our smartphone in a business meeting, or other sensitive occasion, to check our emails or social media when we know we shouldn’t have.  But why do we do it?  Why do we feel compelled to sneak a peek at our phone even Continue Reading →

Originally posted at TVHowl.com You’ve heard of a subway hijacking (at least in the movies)?  Well, in this case, the shoe’s on the other foot: Subway has hijacked “Community.” Or maybe “hijacked” is too strong a word because this wasn’t exactly a hostile takeover.  It was a business deal, with NBC agreeing to give the Continue Reading →

Originally posted at MediaBizBloggers.com You have to work hard to get your thinking clean to make it simple. – Steve Jobs Simplify…simplify….simplify. – Henry David Thoreau I read an interesting blog post by Uwe Hook on the biggest challenge facing agencies. Succinctly put, he suggested that keeping up with the overwhelmingly fast pace of change Continue Reading →

I’ve been providing the following advice to a college senior searching for his first “real” job. Perhaps you know someone who’ll find this valuable. 1. GET THE RIGHT EDUCATION Although this first section should be particularly useful for college freshmen and sophomores, many of the seniors I’ve talked with recently are still struggling to make Continue Reading →