Featured Writers

I love to run. When I started running marathons, I used to focus on one person I wanted to beat. I just ran them into the ground. Until I passed them and I had to find another competitor to beat. That worked well for a few miles but around Mile 15, I lost my stride Continue Reading →

I know it’s early to make declarations over what 2012 will be remembered for, but you get the impression that we may, yes may, look back at the week of International CES in Las Vegas as the beginning of the “controllable” TV era. By controllable, manipulating your TV set and what you watch off it Continue Reading →

Originally posted at www.TonyGreenberg.com A friend of mine in the research industry used to give out little post-it-notes to trainee analysts that said “be wrong boldly.” Her reasoning – if you are bold and right, you will be hailed as a prophet. If you’re wrong, most likely the crowd will have moved on by the Continue Reading →

Successful Companies Turn Individuals into Great Sales People There are only four steps for an individual to become an enthusiastic customer and an unpaid sales person. Just remember: A.I.P.S. Become Aware Obviously, an individual must become aware of your product or service before they can even consider becoming your customer, let alone a sales resource. Continue Reading →

One of the stories coming out of CES in Las Vegas this week is about Smart TV’s and what they will be able to do.  Samsung is showing off its television set that responds to voice commands and gestures.  LG showed a voice and gesture remote control.  And, not to be outdone, Panasonic is working Continue Reading →

The first term I learned when I moved from the traditional side of marketing and media to digital was “Internet time.” Everything I had learned about how long things took and the best processes to get to the desired results went right out the window. Digital experts were and are required to get to action Continue Reading →

Re-syndicated from The Jerusalem Post CES, the largest American trade show with over 140,000 attendees, begins on Tuesday. One of the more interesting trends will be the transition from hardware to software, in the form of Voice and Gesture controls. Expect to see many sisters of SIRI and cousins of Kinect. While Mobile World Congress Continue Reading →

Re-syndicated from New York Videogame Critics Circle The rain was whipping horribly as darkness descended on lower Manhattan. On the face, the pelting rain felt like tornado-spewed hail, biting into the pores. The clothes were soaked within a minute. Jorge Jimenez and I stood near the Williamsburg Bridge, waiting for the GameTruck, a party rental Continue Reading →

Jim Collins cautioned us to avoid the hubris of our own success; don’t be too rigid or too steadfastly tied to the way it’s always been and fail to think about the way it is going to be. To me, avoiding this mistake comes down to one word “awareness” and awareness comes down to one Continue Reading →

All technological change is a trade-off. I like to call it a Faustian bargain. Technology giveth and technology taketh away…Our unspoken slogan has been “technology über alles,” and we have been willing to shape our lives to fit the requirements of technology, not the requirements of culture. This is a form of stupidity, especially in Continue Reading →