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Tom Daly feels cheated. The Group Director of Global Connections (see Management Plan) leads the company’s mobile marketing efforts, which is currently around 4% of marketing spend. “Every day, there are 1.7 billion transactions of our product. With 6 billion SIM cards globally, that represents a lot of people who should be holding a Coke”. Continue Reading →

In my last column I wrote the New Health Age, the new age of health care and medicine that we have entered.  The coming changes in the health care landscape the United States and the incredible medical miracles rapidly coming will define this new age. As written in the last column, the national conversation about Continue Reading →

Originally posted at TVHowl.com Here’s a surprise about this Sunday’s season premiere of “Mad Men” that might spoil the show for you: It’s terrible. Yes, I know — it’s a shocker.  It might even be the first time any critic anywhere has ever used the word “terrible” to describe “Mad Men,” but there it is.  Continue Reading →

***So unfortunate (and understandable) HBO pulled the plug on Luck, three episodes into filming of its second season, due to the furor over three horses injured (two first season, one two weeks ago) and euthanized. Wanted this drama to succeed so bad, because it showcased the world of horse racing in a unique way, and Continue Reading →

“Everything secret degenerates, even the administration of justice; nothing is safe that does not show how it can bear discussion and publicity.” – Lord Acton I waited a week before I decided to write about today’s topic. The idea that I read as many online industry trade publications as I do and have not read Continue Reading →

Originally posted at KellerFay.com I have heard it said on a number of occasions that social media is word of mouth on steroids.  The argument goes like this:  Whereas face-to-face conversations only reach people one-on-one or one-on-several, social media allows people to reach hundreds and often thousands of people with a single post.  As a Continue Reading →

Remember the game show 1 vs. 100, where one contestant played against 100 people for a cash jackpot? As the lone contestant built up his/her end of the jackpot (through incredibly inane multiple-choice questions) host Bob Saget (later Carrie Ann Inaba) would call for a decision to play on with this question: Do you want Continue Reading →

Re-syndicated from MENGonline.com Reviewing more than 125 resumés for MENG members during the past three years, I discovered that many could be improved easily. These seven improvements are taken from my recent MENGinar “How to Improve Your Resumé in 60 Minutes,” which is available to members at mengonline.com. 1. Be Consistent You must be consistent Continue Reading →

We have entered a new health age in this early part of the 21st century. Humanity and particularly Americans are entering a new time of medical miracles and health care. The thinking, delivery and economics of medicine and health care are changing and these changes will be accelerating in the next few years. In the Continue Reading →

There’s a lot of people out there out to create the next generation of television, a fair chunk of them through new TV networks. Witness the more than 100 channel proposals Comcast worked through to come up with four, all independently-owned and operated by people or organizations of color, going on their cable systems between Continue Reading →