Advertising & Marketing

Opera Software is making another acquisition to build out its mobile advertising business: It has either purchased or is close to purchasing mobile video advertising startup AdColony, according to sources with knowledge of the companies. We’ve contacted both companies asking for comment. Opera spokespeople in the U.S. and Europe have told us that the company Continue Reading →

It’s a tradition as revered as turkey on Thanksgiving and baseball in the summer: ad agencies dumping budget at the end of each quarter so they won’t lose it at the beginning of the next. “There’s an artificial market dynamic that resets every month in programmatic where at the end of every quarter, we see Continue Reading →

Two hundred milliseconds is hard to imagine. This tiny fraction of time is two hundred thousandths of a second – about as much time as it takes to blink. Digital ad inventory is now traded in this extremely short increment of time, thanks to the availability of automation, data, analytics and real-time technology. Despite the Continue Reading →

Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday. The ads will start to appear on versions of the service in the three countries later this year, Instagram Continue Reading →

Good thing social media did not exist during the era of “Mad Men.” It might have put Don and Peggy out of business. Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. Continue Reading →

The value that comes from connecting your thermostat to the internet isn’t that you can now control it from your smartphone, or that it’s a theoretical home for new ads. The value is that you suddenly have access to cheap information about the temperature of your home, and by collating other data points or simple Continue Reading →

Whenever you walk around a major Western city with your phone’s Wi-Fi turned on, you are broadcasting your location to government agencies, marketing companies and location analytics firms. In shopping malls, for instance, a firm called Euclid Analytics collects, in its own words, “the presence of the device, its signal strength, its manufacturer (Apple, Samsung, Continue Reading →

Amazon.com will start managing subscription payments for start-ups and other companies – the latest in a series of quiet moves the e-commerce giant has made into PayPal’s turf over the past year. The service, which launches on Monday, allows the company’s more than 240 million active users to use credit card details stored on Amazon.com Continue Reading →

No, it wasn’t 80s nostalgia. It wasn’t La Forge’s famous visor. It wasn’t even the star power of LeVar Burton himself. The “Reading Rainbow” page on Kickstarter raised a stunning $1 million in the first 11 hours because of a subtle feature that should impact your own crowdfunding or donation campaign. The Opening 100 Words. The introduction to a donation page is Continue Reading →

When Facebook adjusted the algorithm in December 2013 to determine what a user sees in their Newsfeed, anyone that had a Facebook Page saw a dramatic drop in organic reach in posts. On Thursday, Facebook explained what happening. In a post by Facebook ads product marketing lead, Brian Bolan, there are two reasons why those Continue Reading →