AmazonThe ease with which consumers can purchase just about anything on Amazon’s website has helped the company change the face of retail. In the future, spending money on Amazon’s website could get even easier thanks to technology revealed in a patent the company was awarded late last month. Amazon’s “Gravity-based link assist” technology would help users by drawing pointers toward a link or button using a virtual gravitational field, thus reducing the frustration of misclicks and missed taps. While the patent has some clear potential in terms of accessibility, the technology has the added benefit of helping users click links that lead to products available for purchase from Amazon.

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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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