Advertising & Marketing

Posts about Advertising & Marketing. Subscribe to my newsletter to make sure you don't miss anything.
What is the value of a Facebook “Friend?” What is the value of a Facebook “Like?” What is the value of a Twitter “Follower?” How do you calculate the ROI? What is the value of a fan engagement? How do you quantify time spent on your site, with your profile or on your fan page? Continue Reading →
One of the easiest and most successful processes to increase business-to-business sales is to simply separate what’s normally called selling into two parts: Prospecting and selling, which I define as: Prospecting: Finding someone who wants to talk to you. Selling: Convincing a prospect to do business with you. Let’s look at the two sequentially: 1. Continue Reading →
Change In Plans
Stumbling forward is a good description of the most successful marketing departments I’ve been associated with. Stumbling forward is a can-do attitude more than a process to help overcome problems and surprises. I hadn’t thought of the stumbling forward concept until I read a recent WSJ article by Ben Casselman that used this phrase to Continue Reading →
Red Bull Truck
Vehicle signs can be harmful to your business since they connect the actions of your employees directly to your business. So far this week: Home builder’s SUV was parked in a handicapped spot at the post office; Insurance sales person’s car took up two spaces at my lunch spot; Furniture store delivery truck sped past Continue Reading →
Re-syndicated from Members of our Marketing Executives Networking Group provided these three questions that potential employers really want to know about you before making a job offer. 1. Can you do the job? Recruiters and most human resource departments are looking for: Same title. More prestigious company, usually in the same industry. Promotions and Continue Reading →
This statement was made by Adrian Miller, a consultant, author and sales trainer, during a webinar to the Marketing Executives Networking Group this week. While there was a little pushback during Q&A and Adrian had no support beyond her personal observations, I completely agree with her conclusion. Neither of us is dismissing the importance of Continue Reading →
We are polar opposites concerning the need to teach cursive in grade school. Although disagreeing, we both believe that the key issue is whether or not eliminating teaching cursive will reduce a student’s ability to communicate during their lifetime. Even though the news was buried below the fold of the Saratogian, our local newspaper, we Continue Reading →

Should You Take the Job Offer?

Re-syndicated from Marketing Executives Networking Group There are 7 questions that you need to answer positively before deciding whether or not to take a new job offer, transfer or even promotion. 1. Do you look forward to taking the job? This is the gut check. If it feels wrong, stop right here and run from Continue Reading →

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.