Advertising & Marketing

Hulu, Condé Nast Entertainment and other members of the digital video and television industry laid out their measurement and monetization challenges on Wednesday at VideoNuze’s Online Video Advertising Summit. Brands and publishers are well aware of the growing popularity of applying programmatic to direct buys. Hulu for instance has reportedly beta-tested a programmatic exchange for Continue Reading →

If you’re building apps for the Pebble smartwatch and other wearable gadgets, startup TapSense hopes to bring you into the wonderful world of mobile advertising. The company announced on Wednesday that its mobile ad exchange will support wearable apps, beginning with those in the Pebble appstore. You can see a video demo of an ad Continue Reading →

  When Comcast’s ad sales division Spotlight revealed a partner deal with Rubicon Project earlier this month, it underscored the multiple system operator’s (MSO) push to power the TV buy through both programmatic and direct sales channels. It was a pivotal moment for Comcast. Digital advertisers for the first time could buy against 19 million Continue Reading →

Who works a ’9-to-5′ these days? For most of us, the idea of an eight-hour workday is an illusion. Even if a job description only stipulates eight hours a day, there’s always extra work after 5 pm, whether we have to do it at our desks or from home. A ’9-to-9′? That’s more like it. Whenever you start and Continue Reading →

Who works a ’9-to-5′ these days? For most of us, the idea of an eight-hour workday is an illusion. Even if a job description only stipulates eight hours a day, there’s always extra work after 5 pm, whether we have to do it at our desks or from home. A ’9-to-9′? That’s more like it. Whenever you start and Continue Reading →

Who works a ’9-to-5′ these days? For most of us, the idea of an eight-hour workday is an illusion. Even if a job description only stipulates eight hours a day, there’s always extra work after 5 pm, whether we have to do it at our desks or from home. A ’9-to-9′? That’s more like it. Whenever you start and Continue Reading →

Twitter has announced it’s acquiring live-TV clipping service SnappyTV, a platform used by broadcasters and rights-holders to edit and distribute snippets of live TV across the social sphere shortly after they’re first aired. Launched in 2010, San Francisco-based SnappyTV has been been partnering with the likes of FOX Sports, NBC Sports, CBS, HBO, and NBA. Continue Reading →

There’s been some brouhaha about YouTube blocking a huge swathe of music videos before launching its paid Spotify rival. The truth, however, is a little more nuanced. Labels who haven’t signed up to the website’s new terms, the majority of which are independents like XL Recordings, will have their artist channels blocked in the next Continue Reading →

On the heels of Kenneth Cole’s pioneering use of Google Glass for its Mankind fragrance campaign, I have set my sights on turning wearable technology from a niche-marketing tool into a mainstream activity. Joined by industry experts for a panel on wearable technology at Brooklyn’s recent Northside Festival, we had the opportunity to explore the different Continue Reading →

As part of the ever expanding feature list in Google Hangouts, you can now call businesses straight from their Google search results page on PCs. Calls are free to shops in the U.S. and Canada, while calls to international numbers are charged at Hangouts standard charge rates. Google added outgoing Google Voice calls to Hangouts Continue Reading →