Advertising & Marketing

Twitter on Thursday made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad” content that integrates with the site where the ads are being viewed, with a focus on mobile ads. Twitter is not commenting on Continue Reading →

The market for online video ads continues to grow rapidly as more advertisers shift their spending from TV to the web. Google unsurprisingly wants to own its share of this market. In order to court large brands who want to buy against premium online video content, the company on Wednesday announced the launch of its Continue Reading →

  The advertising industry can help save the world. It’s a ludicrous statement, I know, considering it’s an industry known for being full of BS. But we spent two years speaking with some of the world’s top executives, scientists, and authors while making a documentary called The Naked Brand. We found that the right kind Continue Reading →

Hey, did you hear Mark Zuckerberg announced an update to Facebook’s privacy settings? “When?” In May. “Why?” Because people have complained for a long time the settings are too confusing. So the company made a change. “How?” Now, new users of the site will have privacy settings default to “Friends,” instead of “Public,” which had been the Continue Reading →

@StartUpGrindBuf asks, “Turning #buffalo from a #rustbelt city into a #startup city?” Emerging research validates that “where” entrepreneurs start is as important as “what” they start-up. And when it comes to where, it’s all about how. How prepared is your city to revitalize small business, encourage entrepreneurship and stabilize start-ups, really? Any region hoping to Continue Reading →

If you’re looking for some seasonal work this summer, listen up. Snagajob recently shared the results from its 2014 Summer Hiring Survey of 250 employers responsible for hiring hourly employees in the retail, hospitality and food service industries. With over 300,000 job postings available at any one time on Snagajob, you can search for specific jobs by title, Continue Reading →

Omnicom Media Group announced a mobile-focused deal with Twitter on Tuesday, worth $230 million over the next two years. The deal will integrate Omnicom’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub, which it purchased for a reported $350 million in September. In addition to locking in ad rates and inventory access for Continue Reading →

Millennials voted, and Red Lobster lost. In May, Darden Restaurants (which also owns Olive Garden) announced plans to sell the seafood chain for $2.1 billion to Golden Gate Capital, an investment firm. Bruce Horovitz of USA TODAY believes the restaurant has struggled of late because Millennials don’t like “casual dining” and have deemed places like Red Lobster, Applebee’s and Continue Reading →

Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching of offline data with online users to track the effectiveness of digital ads. The impact of this shift may be most visible in the area of digital video. In Continue Reading →

You’re feeling a little depressed, aren’t you? How about a bit of Hershey’s chocolate to cheer you up? Your stress indicators are off the charts. Did you know Marie’s massage parlor is just a three-minutes walk from here? These are just a couple of the conversations your wearable gadget could be having with you in Continue Reading →