Advertising & Marketing

Katie Couric is joining Yahoo to anchor a news program for the Internet company as it tries to expand its audience and sell more advertising. Monday’s announcement confirms recent published reports that Couric would diversify into online video programming after spending decades in broadcast television as a talk-show host and news anchor. Couric, 56, will Continue Reading →

SPROCKIT introduces and showcases today’s media and entertainment entrepreneurs to the industry’s leading companies for partnerships and investments, bringing the most innovative products, services, and revenue models to market. In partnership with the National Association of Broadcasters (NAB) and the World Series of Startups, SPROCKIT is a year-round program that starts with the NAB Show, the world’s largest and most important media Continue Reading →

In this fictional letter, every pearl of wisdom in quotations is taken from If I Knew Then… Advice on careers, finance, and life from Harvard Business School’s Class of 1963. The Harvard alum’s initials follow the quote. Dear grandchild, I hope everything is going well! I love when your mom shows me all your pictures from Continue Reading →

Adblock Plus already lets you customize Facebook and Twitter, offering to remove content that isn’t strictly advertising. Starting Thursday, the service is expanding its blocking powers to YouTube as well. Adblock Plus is particularly annoyed with YouTube’s recent decision to force its users to use the Google+ commenting system, which it says makes it “impossible Continue Reading →

AMC Networks’ planned $1 billion purchase of ChelloMedia from Liberty Global will undoubtedly turn the mid-level U.S. cable network company into an international content giant. At the same time, expect Liberty Global to become even larger. In fact, by this time next year, Liberty may well become even a bigger player in the U.S. cable Continue Reading →

All media that fail to offer an enhanced value exchange will soon become Spam. While that may be a bold statement, we can easily turn to the traditional models of mass media and see how they are faring in today’s world. Mass media are based on old models of communication. If anyone doubts this, they only Continue Reading →

Facebook on Friday moved ahead with proposed changes to its privacy policies to clarify that users’ posts on the site can be used in advertisements, but that users have controls to limit their appearance. In August, Facebook proposed revisions to its Statement of Rights and Responsibilities, in which it said that it can use the Continue Reading →

There’s a lot of speculation over whether or not the Twitter IPO is a smart long-term investment. — NewsToLiveBy (@NewsToLiveBy) November 11, 2013 If Twitter is so valuable, then we should be able to talk about anything in 140 characters or less. Right? — NewsToLiveBy (@NewsToLiveBy) November 11, 2013 With the IPO in mind, an Continue Reading →

Piqora, the third-party and unofficial marketing and analytics service for Pinterest, has revealed findings about how the visual bookmarking and curation site drives e-commerce, after analyzing 1,000 brands between February 1 to October 31 this year. It was found that on average during that period a Pin drives two site visits and six pageviews, and Continue Reading →

First there was the Boy Scouts’ “Respect Copyrights” activity patch, backed by the Motion Picture Assn. of America. Then there was “Crime-Fighting Canines,” a weekly anti-piracy comic strip series for children in which two black Labrador retrievers named Lucky and Flo sniffed out bootleg DVDs. The series was part of a school education campaign led Continue Reading →