Audio platform SoundCloud announced changes to its subscription plans on Monday, as well as a new plan aimed at content and brand partners. The company had previously offered five different tiers to its service, making things somewhat confusing for more casual and pro users alike. It’s now dropping its available plans to just three for individual users: free, Pro and Pro Unlimited. There’s also one new beta plan called Pro Partner, which includes an interesting feature SoundCloud calls “Moving Sounds.” This allows for images to run behind SoundCloud’s streaming tracks, and sets up the potential for brands to run advertisements. The three new plans will replace the previously existing Lite, Solo, Pro and Plus accounts, and for paid users, they’ll now have access to higher upload limits and more comprehensive analytics at lower monthly and yearly rates, the company says.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.