Google announced that publishers will soon be able to opt their websites out of AI Overviews and AI Mode through a new Search Console control. Continue Reading →
Advertising & Marketing
Posts about Advertising & Marketing.
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OpenAI launched a self-serve Ads Manager for ChatGPT on Monday, open to U.S. advertisers in beta. The system uses cost-per-click bidding, conversion pixels, and a Conversions API. Four major agency holding companies (Omnicom, Publicis, WPP, and Dentsu) signed on as partners alongside Adobe, Criteo, Kargo, Pacvue, and StackAdapt. Sam Altman once called advertising a "last resort." I guess he's come around. Continue Reading →
OpenAI is adding CPC (cost-per-click) to ChatGPT ads this week. Advertisers can now bid $3 to $5 per click, which puts ChatGPT somewhere between Meta (cheap clicks, browsing intent) and Google Search (expensive clicks, purchase intent). Where it actually lands will depend on proving something OpenAI has not yet proven: does a ChatGPT click drive an outcome? Continue Reading →
OpenAI is partnering with advertising automation platform Smartly to bring conversational ads to ChatGPT. These interactive ad units will respond to users directly, turning advertisements into secondary chatbot dialogues within ChatGPT's interface. Continue Reading →
Google yesterday launched Nano Banana 2, the consumer brand for Gemini 3.1 Flash Image. The upgrade includes sub-second 4K image synthesis across multiple aspect ratios, character consistency for up to five characters, fidelity for up to 14 objects in a single workflow, and precise text rendering accurate enough for marketing mockups and greeting cards. Continue Reading →
Almost every major marketing analytics platform shipped AI visibility features in 2025. What does not yet exist is a simple, unified measurement framework that connects AI visibility to revenue. The tools can tell you whether ChatGPT mentioned your brand. They cannot yet tell you what that mention was worth, how it compares to your paid search investment, or when you should reallocate budget. Here's how I'm thinking about it. Continue Reading →
Google Labs just launched Pomelli Photoshoot, a free tool that turns any product photo into a professional studio or lifestyle shot. Pick a product image, choose a template, generate, and refine. The tool applies your brand's visual identity (what Google calls "Business DNA") to keep everything on-brand across campaigns. The target audience is small and medium-sized businesses that cannot afford professional product photography. I tested it. It works as described. Continue Reading →
Google DeepMind just launched Lyria 3 in the Gemini app. Type a text prompt (or upload a photo) and you will get a 30-second track with auto-generated lyrics, vocals, and custom cover art. The model is available in eight languages to anyone 18+. YouTube creators worldwide can also access it through Dream Track for Shorts soundtracks. Every track carries a SynthID watermark. Continue Reading →
An early preview of WebMCP, a standard co-authored by Google and Microsoft that makes it easy for agents to navigate websites, is now available in Chrome 146. This feature was added so quietly last week that a lot of people missed it. Continue Reading →
OpenAI has begun testing ads in ChatGPT for U.S. users on the Free and Go tiers. Sponsored results appear below ChatGPT's responses, clearly labeled and targeted to the conversation topic. Paid subscribers (Plus, Pro, Business, Enterprise, Education) see nothing. Continue Reading →