Saving the email address until last makes sure everything else is exactly how you want it to be. Continue Reading →
Advertising & Marketing
Posts about Advertising & Marketing.
Subscribe to my newsletter to make sure you don't miss anything.
Since Dun & Bradstreet has been in business for over 100 years, it must have excellent data... right?! Wrong. Continue Reading →
Data is more powerful in the presence of other data. That is a hard, fast, immutable law. But what do you do when you run out of first party data (the data you collect yourself)? Or, what if you simply don’t have enough meaningful data to build the model you need for your particular program? Continue Reading →
This is a conversation starter around how to jump-start grassroots innovation Continue Reading →
Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages Continue Reading →
You need intimate knowledge of your brand’s audience in every country you serve. Continue Reading →
They say a picture is worth a thousand words, but Scoopshot is turning pictures into actual money. Scoopshot, the world’s leading content syndication platform, connects media and brands with mobile and pro photographers. Aiming to provide a “crucial, visual storytelling link to communities” along with a “viable alternative to ineffective stock photography,” Scoopshot looks to engage Continue Reading →
It's okay to use them, but not all the time. Continue Reading →
Back in the day, the rules were simple. In the office? Suit and tie. Write a memo? Keep it formal. Today, social mores have changed and the default setting is often business casual. That means the clothes we wear on down to how we communicate. Two recent studies suggest the office is more like an Ultimate Continue Reading →
When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on me.” Successful media selling then was about nurturing customer relationships – and it still is in many ways today. Along the way, trends have come and gone but the actual Continue Reading →