Advertising & Marketing

Facebook has officially relaunched the advertising platform Atlas in a new incarnation that will allow marketers to track users in new dimensions, according to a blog post from the company. Atlas will offer the ability to not only synthesize information about where users are seeing ads, but also to see how and whether those ad Continue Reading →

eBay has announced that it’s to spin out PayPal as a separate publicly traded company in 2015. The e-commerce giant acquired online payment provider PayPal for $1.5 billion back in 2002, but many have argued that PayPal is too big and significant an entity in its own right to be ‘owned’ outright by eBay. Indeed, Continue Reading →

Investors and analysts spent years clamoring for Facebook to start up an ad network, and earlier this year it obliged them. And now Facebook is rolling out another one. Caveat — this isn’t an ad network in a formal sense. But it’s going to be viewed as one, because in the big picture, it does Continue Reading →

If you wait on other people to bring you good fortune… you’ll be waiting a while. Continue Reading →

As we move from 2014 into 2015 and then 2016, there will be fundamental shifts in both the global economy and, almost equally important, how we perceive it. Continue Reading →

As a futurist, I look at the world of economics through different filters than economists do. I am certainly not trained as an economist or as a financial advisor. I write this disclaimer as I am frequently asked about “the economy” and long-term investments by people wanting to better invest their money. Dividing economics into Continue Reading →

Recent data reflects a truth that is significant and should not be ignored: HR has a really bad branding problem.  Continue Reading →

  Last week we launched a discussion starter, proposing that the CMO should lead HR (or at the very least have a seat at the table), and the responses have been amazing — ranging from absolute agreement to arguing that we are totally off the mark. This week, we want to look at some data. According to a recent poll, 72% of employees believe that Continue Reading →

Businesses have always had to manage their reputation, and today is no exception. Continue Reading →

Facebook is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year. It is Continue Reading →