Advertising & Marketing

Whenever someone is struggling with the multitude of streaming services available on their smart devices, someone inevitably starts to wax poetic about the convenience of cable and the good ol' days (which everyone complained bitterly about back then, BTW). Continue Reading →

The headline says, "Apple Will Ship 1.5 Million AR/VR Headsets in 2023 at $2,000." Wait. What? $2,000? Yep, we all read it right. Continue Reading →

iRobot, the company that makes Roomba robotic vacuum cleaners, has agreed to be acquired by Amazon for $1.7 billion, according to a joint statement. If the deal closes, Amazon will have access to the maps a Roomba makes of each room it cleans. Continue Reading →

There's a relatively new acronym in the media business: FAST. It stands for Free Advertiser-supported Streaming Television. For all practical purposes, FAST is good, old-fashioned broadcast television delivered over the public internet (as opposed to via an antenna or cable or satellite). In the not-so-distant past, this kind of delivery was called "over the top" or OTT, but the defining differences are that FAST is free (except for the cost of your internet access), and the programs are scheduled at specific times, exactly the same way linear, broadcast TV channels are scheduled. Does it matter how the signal is delivered to consumers? Think about this... Continue Reading →

This week has, unintentionally, focused on celebrities and NFTs. First, Kim and Kylie hating on Insta, then the lawsuit against Kim and dozens of other celebs for shilling EMAX. Today (because clearly I'm a trendsetter), Bloomberg has a story about The Disastrous Record of Celebrity Crypto Endorsements. Continue Reading →

Back in June '21, Kim Kardashian shilled Ethereum Max on Instagram. When I learned about it, I wrote, “I’ve just become aware of the best example of everything that is bad (and hopefully temporary) about crypto-insanity.” Continue Reading →

Yesterday, I was fixated on NFTiffs, a ground-breaking initiative from Tiffany & Co. designed to sell both physical and digital collectibles that accessorize CryptoPunks, one of the most successful early NFT properties. Continue Reading →

For non-Big Tech businesses, when you want to do proprietary market research about a product or service, you go through a process. You start with a testable hypothesis, then you design an experiment to test your idea(s). That's followed by the selection of target personas, identification of the pool of potential research subjects, etc. For most of us, this is a well-established, time-consuming, resource-intensive process. That's not the case for Instagram. Continue Reading →

First-party cookies are important. They help web publishers customize your experience. Third-party cookies are important for advertisers – and Google wants them gone. Continue Reading →

Okay, this is admittedly a clickbait headline, but I can't find anyone (other than Mark Zuckerberg and people who work at Facebook) that has anything nice to say about Facebook's redesign. Continue Reading →