A Snag in Grand Streaming Loyalty Plans

Whenever someone is struggling with the multitude of streaming services available on their smart devices, someone inevitably starts to wax poetic about the convenience of cable and the good ol’ days (which everyone complained bitterly about back then, BTW).

The innovator in the group will then start to wax even more poetically about how rich the person(s) or business who “conveniently bundles the highly inconvenient, hot mess of streaming services” will be. Then, the self-proclaimed genius in the group will take a beat before dropping the blockchain bomb: “This is a perfect blockchain project, blah, blah, blah.”

You know who this is a great project for? Walmart. They’re thinking about it. Let’s see if they actually do it. Walmart has a history of thinking about media and entertainment, dipping its toe in the water, then slipping on the floor.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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