Yesterday, I was fixated on NFTiffs, a ground-breaking initiative from Tiffany & Co. designed to sell both physical and digital collectibles that accessorize CryptoPunks, one of the most successful early NFT properties.

In the 24 hours since the announcement, the sales volume of the CryptoPunk collection is up to 1279 ETH, or around $2.16 million, per CryptoSlam. The prior 24-hour period saw a sales volume of just 123 ETH, or about $200,000, per NFTPriceFloor. Clearly, there is a market for luxury-priced hybrid assets. I heard someone call them “phygital collectibles,” an obvious (but unfortunate) portmanteau of physical and digital. Hopefully someone will coin a better phrase to describe this new hybrid asset class.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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