Metaverse Have-Nots

The headline says, “Apple Will Ship 1.5 Million AR/VR Headsets in 2023 at $2,000.” Wait. What? $2,000? Yep, we all read it right. Some analyst friends of mine are saying that this won’t be a consumer product per se, but instead a device aimed at developers and early adopters (albeit rich ones). Apple isn’t saying, but this approach makes the most sense. In no particular order, Apple needs to shrink the electronics, the battery, the optics, the screens, the weight of the unit, make it Apple-y, and on and on. There is so much to learn and so much more to do; this interim step will help them get there. My guess is that at $2,000 (or practically any unreasonable price), they will sell out before they become available.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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