Advertising & Marketing

For non-Big Tech businesses, when you want to do proprietary market research about a product or service, you go through a process. You start with a testable hypothesis, then you design an experiment to test your idea(s). That's followed by the selection of target personas, identification of the pool of potential research subjects, etc. For most of us, this is a well-established, time-consuming, resource-intensive process. That's not the case for Instagram. Continue Reading →

First-party cookies are important. They help web publishers customize your experience. Third-party cookies are important for advertisers – and Google wants them gone. Continue Reading →

Okay, this is admittedly a clickbait headline, but I can't find anyone (other than Mark Zuckerberg and people who work at Facebook) that has anything nice to say about Facebook's redesign. Continue Reading →

On yesterday's investor call, Netflix CEO Reed Hastings said that Netflix is perfectly positioned because linear TV will be dead in "five to ten years." Continue Reading →

Elon Musk and Twitter are probably going to court over whether he should be forced to buy the social media company for $44 billion. He's trying to back out of the deal because he thinks Twitter is lying about the number of bots and fake accounts on the platform. But it's not just about the bots. Twitter has not had a substantial increase in users since 2016 – which makes you wonder why Elon ever considered buying the platform. But the story gets worse, because Twitter's woes are not even a little bit new. Continue Reading →

A little more than 246 years ago, our forefathers used the best technology available to inspire colonial proto-Americans to revolt against King George. At that time, the "best" technology available was the printing press and the "best" social network required the use of "word of mouth" in Public Houses. Grog was the lubricant that facilitated this communication and the rest, as they say, is history. Continue Reading →

FCC Commissioner Brendan Carr has given the CEOs of Apple and Google until July 8 to respond to his open letter asking Mr. Cook and Mr. Pichai to remove TikTok from their respective app stores. Continue Reading →

Meta (Facebook), Microsoft, and other tech giants have formed the Metaverse Standards Forum to foster development of industry standards for the (as yet undefined) metaverse. Most of the big players are founding members, with some notable exceptions such as Apple, Roblox, Niantic, The Sandbox, and Decentraland. Continue Reading →

Are you looking for a sound bite that properly explains gas prices, inflation, potential stagflation, the crashing stock, and crypto markets? What's happening to the global supply chain? How the Fed's actions are likely to affect the economy in the near term? Forget it. Continue Reading →

Outside of limiting the government’s powers, is there such a thing as “freedom of speech”? And if there is, should we regulate big tech platforms to allow anyone to say anything? Shelly Palmer, advanced media professor in residence for the Newhouse School’s New Media Management program, hosts a panel discussion of industry leaders will explore freedom of speech and what it means in today’s political and tech landscapes. Continue Reading →