Advertising & Marketing

The ease with which consumers can purchase just about anything on Amazon’s website has helped the company change the face of retail. In the future, spending money on Amazon’s website could get even easier thanks to technology revealed in a patent the company was awarded late last month. Amazon’s “Gravity-based link assist” technology would help Continue Reading →

Do you like your fries straight or curly? The answer may reveal more about you than you think. According to a Cambridge University study published Monday looking at how much what people “like” on Facebook can reveal about who they are, people who openly declare their affinity for curly fries on Facebook tend to have Continue Reading →

Audio platform SoundCloud announced changes to its subscription plans on Monday, as well as a new plan aimed at content and brand partners. The company had previously offered five different tiers to its service, making things somewhat confusing for more casual and pro users alike. It’s now dropping its available plans to just three for Continue Reading →

Facebook has announced that it’s teaming up with four of the world’s largest corporate data brokers to “enhance” the ad experience for users. Datalogix, Epsilon, Acxiom, and BlueKai obtain information gathered about users through online means (such as through cookies when users surf the web) as well as through offline means (such as through loyalty Continue Reading →

As a serial entrepreneur and having gone through this startup process a few times, I believe you get your funding at the exact moment you deserve it. With a flying start, it will look easy, but as time passes, you business has to keep up with the changes. In the beginning, as a confident founder Continue Reading →

The eye sees only what the mind is prepared to comprehend. — Henri Bergson, French Philosopher and Educator We have a brand new term that is creating considerable buzz: Real Time Marketing. And like most trends that reach the level of “buzz worthiness,” this one will most likely fade into the same ignominious darkness that befit Continue Reading →

YouTube is testing out a new pre-roll ad setup across the site that looks a lot like the current Hulu offerings. The new ad displays before the video starts, where a pre-roll ad would normally begin playing and offers the viewer to pick their poison. The ads offer the ability to view a longer ad Continue Reading →

In the February 17 issue of the New York Times Magazine Robert Draper wrote an article titled “Can the Republicans Be Saved From Obsolescence?” The graphics are awesome; check them out. Draper reported on a Republican-conducted focus group session in which a researcher asked what younger swing voters associated with the word “Republican.” When the Continue Reading →

You can apply the Five Ps of Marketing: Product, Place, Price, Promotion and Persona (which is my personal addition) to your job search since you’re basically marketing yourself when in job search mode. Product: How do you prove that your functional skills match the job specifications? You need to prove that you can do the exact Continue Reading →

“Penny for your thoughts?” asked my mentor. I should have sold them all because I would have ended up with $104.52 in my pocket. As a founder, you don’t have a single thought, or even five or ten. It’s more like 1,435 swirling in your mind at any given moment. Wearing multiple hats means you Continue Reading →