Advertising & Marketing

The average graduate of a four-year university leaves school with $26,600 in student debt, according to the Project on Student Debt. In an effort to fight the growing debt trend, MassMutual launched “Down With Debt” on Monday, a Facebook campaign that will relieve one lucky young adult of some loan burden — while teaching all Continue Reading →

Venture capitalists often say that they don’t like to invest in sole founder started tech companies. Paul Graham (Y Combinator) famously told Dropbox’s solo founder Drew Houston that he needed to find himself a cofounder or he wouldn’t look at his application to the funding pool. Houston found a co-founder, Arash Ferdowski, and now the Continue Reading →

When the First Amendment to the Constitution was written in 1789 prohibiting “the making of any law respecting an establishment of religion, impeding the free exercise of religion, abridging the freedom of speech, infringing of the freedom of the press, interfering with the right to peaceably assemble, or prohibiting the petitioning for a governmental redress Continue Reading →

In what may be a first for the platform, a New York frozen yogurt chain is leveraging Snapchat for a promotion that presents users with a coupon that self-destructs within 10 seconds. The idea came about when the chain — 16 Handles — noted that a lot of its young users were using their Snapchat Continue Reading →

There are nearly 70 million tablet users in the U.S. alone, a figure that has doubled from the year before. This means that nearly 30% of the country’s Internet users are browsing on a tablet device. Tablet traffic to e-commerce sites grew by 348% from 2011 to 2012, overtaking smartphone traffic for the first time. Continue Reading →

While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives more referral traffic than Google+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to Continue Reading →

The holiday season approaches, and it is time to whip out your wallet and spend your year’s savings on the people in your life who grudgingly tolerate you so long as you keep them plied with new toys. This year, we’ve funded a heap of projects on sites like Kickstarter, and we’ve seen somewhat fewer Continue Reading →

New advertising rules may have lifted a major barrier to Facebook’s long-held desire of signing up children under 13 years of age. The Federal Trade Communication revised the Children’s Online Privacy Protection Act (COPPA) to exclude parental consent from ads that are based on behavior, rather than personal information. So-called “contextual advertisements” would permit Facebook Continue Reading →

Facebook said Thursday it has begun testing a system for users to send messages to people outside their immediate circle of social contacts for a payment of one dollar, as the company continues to find new ways to capitalize on its popularity. In a statement posted online, the Menlo Park, Calif.-based social site cited research Continue Reading →

“…risk management is about fragility, not naive interpretation of past data. If Fannie Mae is sitting on a barrel of dynamite I would not use past statistical data for my current analysis. Risks are in the fragility.” – Nassim Taleb, author of The Black Swan  “Not seeing a tsunami or an economic event coming is Continue Reading →