Advertising & Marketing

If you’re online in the digital age, you have a brand to maintain. In fact, the average midsize company (meaning 1,000 or more employees) has more than 170 social media channels, or assets, according to social media guru Jeff Bullas. Bullas goes on to lament that only around 25 percent of businesses offer any real Continue Reading →

In a keynote address at the American Association of Advertising Agencies (4As) annual Transformation Conference, Procter & Gamble’s Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas over technology: “Forget thinking about how to make a Vine or send out the most clever tweet. Instead, focus on how to connect to consumers using ideas so Continue Reading →

According to Ad Age’s unnamed sources, Facebook is preparing to launch an invasive-sounding ad program this summer through its news feed. Alongside the left and right spaces outside of the news feed, the company is reportedly planning four 15-second autoplay video ads that’ll target women over 30, women under 30, men over 30, and men Continue Reading →

Of the blogs I read regularly, Steve Denning on Forbes.com consistently writes the most thoughtful ones about management. Recently he posted about the ten happiest and the ten most hated jobs in America. I think there are some lessons in the lists for managing media organizations and media salespeople. Ten Happiest Jobs Clergy: The least Continue Reading →

Here’s one plan… innovate a dynamic, new service or product; one that can change staid perspectives or whole industries… and then place it in the hands of people who only know and understand how to do what has always been done… and you will get bored and lackluster results. Here’s another plan… innovate a dynamic, Continue Reading →

Part of making a good decision is just making a decision. You can’t always sit and weigh the pros and cons. There just isn’t time for that. Making a good decision means sticking with your choice and dealing with what comes with it. Being able to deal with the consequences – that’s making a good Continue Reading →

We all know the familiar mantra: What happens in Vegas stays in Vegas. Unfortunately, the same is also true on the Internet. What happens on the Web stays on the Web – and in the public eye – potentially forever. What this means is that a single negative review or defamatory comment about your company Continue Reading →

Have a used item you don’t think will sell on eBay? A new program could still fill your pockets with half the proceeds. Recently launched on a test basis, “Sell it Forward” lets you send your used items to eBay in a free, postage-paid bag. From there, the auction site hands them over to the Continue Reading →

Twitter’s ad revenue is soaring, and a big reason for that is mobile, a market research firm said on Wednesday. eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter’s ad revenue — Continue Reading →

Steven Tyler is sick of getting ‘tagged.’ In March, the Aerosmith frontman helped urge the Hawaii state Senate to ban unwanted photos/videos of people (ahem, celebrities) in private moments. Yeah, like Steven Tyler is the only one who deals with random photos popping up without permission. Check out your Facebook pictures. I bet a majority of them came from Continue Reading →