Advertising & Marketing

Someone gave me great travel advice once: don’t forget to look behind you – otherwise you may miss a great view. I tend to apply this advice to more than just traveling—to me, it means we should turn things around to see them from every view, no matter what the thing is. In other words, Continue Reading →

Twitter has been slowly expanding its advertising offerings for some time now — first with more ads in more places, then with more folks able to buy ads. Now it’s taken things one big step further and opened up its self-serve Twitter Ads platform to all users in the United States. That means anyone can Continue Reading →

One of these days you swear you’re going to do it. You’ll log into Facebook, head straight for your list of friends and start deleting people. You know, the girl you haven’t talked to since middle school. The random dude you met at a party who you haven’t spoken to in five years. The person you haven’t seen Continue Reading →

If you’re online in the digital age, you have a brand to maintain. In fact, the average midsize company (meaning 1,000 or more employees) has more than 170 social media channels, or assets, according to social media guru Jeff Bullas. Bullas goes on to lament that only around 25 percent of businesses offer any real Continue Reading →

In a keynote address at the American Association of Advertising Agencies (4As) annual Transformation Conference, Procter & Gamble’s Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas over technology: “Forget thinking about how to make a Vine or send out the most clever tweet. Instead, focus on how to connect to consumers using ideas so Continue Reading →

According to Ad Age’s unnamed sources, Facebook is preparing to launch an invasive-sounding ad program this summer through its news feed. Alongside the left and right spaces outside of the news feed, the company is reportedly planning four 15-second autoplay video ads that’ll target women over 30, women under 30, men over 30, and men Continue Reading →

Of the blogs I read regularly, Steve Denning on Forbes.com consistently writes the most thoughtful ones about management. Recently he posted about the ten happiest and the ten most hated jobs in America. I think there are some lessons in the lists for managing media organizations and media salespeople. Ten Happiest Jobs Clergy: The least Continue Reading →

Here’s one plan… innovate a dynamic, new service or product; one that can change staid perspectives or whole industries… and then place it in the hands of people who only know and understand how to do what has always been done… and you will get bored and lackluster results. Here’s another plan… innovate a dynamic, Continue Reading →

Part of making a good decision is just making a decision. You can’t always sit and weigh the pros and cons. There just isn’t time for that. Making a good decision means sticking with your choice and dealing with what comes with it. Being able to deal with the consequences – that’s making a good Continue Reading →

We all know the familiar mantra: What happens in Vegas stays in Vegas. Unfortunately, the same is also true on the Internet. What happens on the Web stays on the Web – and in the public eye – potentially forever. What this means is that a single negative review or defamatory comment about your company Continue Reading →