Advertising & Marketing

Have a used item you don’t think will sell on eBay? A new program could still fill your pockets with half the proceeds. Recently launched on a test basis, “Sell it Forward” lets you send your used items to eBay in a free, postage-paid bag. From there, the auction site hands them over to the Continue Reading →

Twitter’s ad revenue is soaring, and a big reason for that is mobile, a market research firm said on Wednesday. eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter’s ad revenue — Continue Reading →

Steven Tyler is sick of getting ‘tagged.’ In March, the Aerosmith frontman helped urge the Hawaii state Senate to ban unwanted photos/videos of people (ahem, celebrities) in private moments. Yeah, like Steven Tyler is the only one who deals with random photos popping up without permission. Check out your Facebook pictures. I bet a majority of them came from Continue Reading →

If you’re completely new to gardening, it can be difficult to know where to start. Sprout it, a new Web-based app supported by Miracle-Gro, is hoping to solve that problem by offering tailored advice on what vegetables you should grow, when to grow them and timely reminders for when they need to be watered and Continue Reading →

Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, brand is the solution they Continue Reading →

eBay is eliminating listing fees and simplifying rates in hopes of bringing Amazon sellers to its doors. In addition to a new fee rate system, eBay will let sellers list many items for free, the company announced today. eBay said the changes, which begin rolling out in April, are the online marketplace’s first major update Continue Reading →

The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called “Digital Natives” —  consumers young enough to have no memory of a life without web browsing, cell phones, texting and high-definition video. This digital generation, born during the last two decades, was the subject Continue Reading →

As you’re well aware, St. Patrick’s Day is this weekend and millions of people will celebrate the Irish with parades, green cheer and perhaps a pint of their favorite beer. Bing has pulled some of the top searches before St. Patrick’s Day showing the most searched beers and the top cities to celebrate St. Patrick’s Day. It Continue Reading →

Much of what we do on a regular basis has been transformed by the digital revolution. So many areas of our daily lives have moved from the physical to the digital world that day-to-day events look very different than they did not too many years ago. You may be experiencing some of the frustration that Continue Reading →

I’m quoting a friend who recently was in the hospital for several days. He was poked, prodded and drained of bodily fluids, which eventually provided the positive lab results necessary to get him discharged. He also admits that he may not have been the best patient who the nurses ever cared for. His story reminded Continue Reading →