Advertising & Marketing

If you’re completely new to gardening, it can be difficult to know where to start. Sprout it, a new Web-based app supported by Miracle-Gro, is hoping to solve that problem by offering tailored advice on what vegetables you should grow, when to grow them and timely reminders for when they need to be watered and Continue Reading →

Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, brand is the solution they Continue Reading →

eBay is eliminating listing fees and simplifying rates in hopes of bringing Amazon sellers to its doors. In addition to a new fee rate system, eBay will let sellers list many items for free, the company announced today. eBay said the changes, which begin rolling out in April, are the online marketplace’s first major update Continue Reading →

The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called “Digital Natives” —  consumers young enough to have no memory of a life without web browsing, cell phones, texting and high-definition video. This digital generation, born during the last two decades, was the subject Continue Reading →

As you’re well aware, St. Patrick’s Day is this weekend and millions of people will celebrate the Irish with parades, green cheer and perhaps a pint of their favorite beer. Bing has pulled some of the top searches before St. Patrick’s Day showing the most searched beers and the top cities to celebrate St. Patrick’s Day. It Continue Reading →

Much of what we do on a regular basis has been transformed by the digital revolution. So many areas of our daily lives have moved from the physical to the digital world that day-to-day events look very different than they did not too many years ago. You may be experiencing some of the frustration that Continue Reading →

I’m quoting a friend who recently was in the hospital for several days. He was poked, prodded and drained of bodily fluids, which eventually provided the positive lab results necessary to get him discharged. He also admits that he may not have been the best patient who the nurses ever cared for. His story reminded Continue Reading →

The ease with which consumers can purchase just about anything on Amazon’s website has helped the company change the face of retail. In the future, spending money on Amazon’s website could get even easier thanks to technology revealed in a patent the company was awarded late last month. Amazon’s “Gravity-based link assist” technology would help Continue Reading →

Do you like your fries straight or curly? The answer may reveal more about you than you think. According to a Cambridge University study published Monday looking at how much what people “like” on Facebook can reveal about who they are, people who openly declare their affinity for curly fries on Facebook tend to have Continue Reading →

Audio platform SoundCloud announced changes to its subscription plans on Monday, as well as a new plan aimed at content and brand partners. The company had previously offered five different tiers to its service, making things somewhat confusing for more casual and pro users alike. It’s now dropping its available plans to just three for Continue Reading →