Twitter’s ad revenue is soaring, and a big reason for that is mobile, a market research firm said on Wednesday. eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter’s ad revenue — about 53 percent — will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011. And mobile is where Twitter will see the most growth over the next two years, eMarketer said. By 2015, more than 60 percent of Twitter’s ad revenue should come from mobile. The firm didn’t change its estimates for Twitter’s 2012 revenue, but “figures for future years have increased significantly to reflect the company’s recent trajectory.” eMarketer in September said Twitter would earn just over $800 million in 2014.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.