Advertising & Marketing

Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story. This boom time for quality TV, it says, is powered by a “hyper-social, data-driven” approach to new show creation and promotion. “It all adds up to a potentially thrilling new era for television, one that values shows that spark Continue Reading →

  The ideal of the 17th century physicists was to be able to explain all physical reality in terms of the movement of atoms. This idea was extended by people like Descartes who saw the human body itself as nothing but a machine. Chemists tried to study chemical reaction in this light and reduce chemistry Continue Reading →

The World Health Organization estimates that about 121 million people worldwide have some form of depression. Though there aren’t any official stats, I’m pretty sure most startup founders fall under that category at some point. Being depressed about work, life, money and family is a fairly common thing… yet it is largely unspoken. There is Continue Reading →

When Time Warner’s Turner Broadcasting unit puts on its annual upfront event in New York Wednesday morning, they’ll do so with one sure revenue draw they didn’t expect to tout so soon… until last week. Their sure draw, in this case, subtracts one sure draw from CBS and its broadcast affiliates, whose mothership hits its Continue Reading →

With T-Mobile grabbing a lot of headlines for its no-contract phones, AT&T is launching a new brand of its own focused on that segment.  Aio Wireless (pronounced Ay-Oh) is launching in three cities — Houston, Orlando and Tampa.  Plans range from $35 to $70 a month, and devices offered include smartphones from ZTE and Samsung, Continue Reading →

Social ranking company Klout is offering a new way to boost your score: sharing opinions on the subjects in which you already have some influence, and using the data to help answer questions on Bing.  In an expanded partnership with Microsoft, Klout will bring answers from its new “experts” service to the top of Bing Continue Reading →

  Until I watched the Reddit video on existentialism, I couldn’t tell you what it meant. Sure, I had heard about the philosophy once or twice, but the actual definition… a bit hazy. Good thing I stumbled across a clever new YouTube series called ‘Explain Like I’m Five.’ The Reddit team makes it easy to understand complicated ideas. Continue Reading →

Every CEO has his/her elephants:  big, powerful and dangerous, especially when they’re charging at you. To survive, let alone be effective, executives need to determine: Who are the elephants? Here’s a 4-step “elephant test,” which generally signifies something that “is hard to describe, but instantly recognizable when spotted,” according to Wikipedia. Step 1.  Look at the organization chart Continue Reading →

Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company’s Q1 earnings call. Adding ads could end up stunting Instagram’s rapid growth. He said, more than once during the call, that Instagram is currently growing at a Continue Reading →

LinkedIn has made a radical change to the way in which users can express their work and achievements throughout their profile page, by adding support for multimedia content including images, videos and presentations. The redesigned profile pages from last October are already rather striking, with larger profile images and monochromatic logos for different sections such Continue Reading →