Marketing

Your job search can be more productive if you follow the “Eight Is Enough” rules, named after the old TV sitcom.  They provide excellent goals, limits, and discipline for a successful job search. Let’s Start Your Job Search with Why Anyone Should Care about Hiring You. 8 Words Is Enough for Your Theme. You should Continue Reading →

You have an idea. Not just any idea, but a brilliant one. You proceed to build it. After what seems to be forever, you are ready to launch. You survey the marketplace to find a million and one products in the market… how will your product be differentiated from the riff raff? Building successful products Continue Reading →

Food, faith and a lot of hand-shaking. On the same weekend, Portland announced the first-ever national food truck convention and Washington, D.C. welcomed top conservatives — including Sarah Palin— to the Faith and Freedom Coalition conference. Food trucks and right-wing ideology? What could they possibly have in common? Networking. From the Pacific Northwest to the nation’s capital, everyone Continue Reading →

Before you execute your million (or billion) dollar idea, be aware that the nature of one’s business affects the process of bootstrapping. Bootstrapping is taking the risk of starting a business on your own money. The truth is that most entrepreneurs aren’t using their own money – it is borrowed from family, friends and the Continue Reading →

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets. The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as Continue Reading →

King, the decade-old gaming company that staged a surprising revival through the iPhone and its hit Candy Crush Saga, is abandoning advertising as a source of revenue. Going forward, they’ll be relying solely on virtual currency. (But really, it’s not like they need advertising at this point.) “We’ve grown very fast over the last year. Continue Reading →

Michael Bologna, Group M’s emerging communications director, is one frustrated dude when the subject is upfront TV activity. At last week’s VideoNuze Online Video Advertising Summit here in New York, Bologna became the latest in a parade of people with something to say in public this year. Subject of this public discourse: the annual ritual Continue Reading →

Facebook is working on simplifying its different ad units and streamlining its products in an effort to make things simpler for businesses looking to spread the word via the social network, it announced Thursday. Facebook looked at its 27 different ad products and decided to cut down on the number of options to improve a Continue Reading →

Many are aware of Amazon’s robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday. The company managed to increase its advertising business by nearly Continue Reading →

A month after Tumblr introduced sponsored posts into its native mobile applications, the company is bringing those same brand advertisements to its web dashboard. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. Tumblr users will be able to reblog, Continue Reading →