Amazon Money

Amazon MoneyMany are aware of Amazon’s robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday. The company managed to increase its advertising business by nearly two-thirds between 2011 and 2012, and is expected to grow it by another half this year — to $660 million. This makes Amazon’s ad business even bigger than Twitter’s, which eMarketer previously estimated would generate $580 million this year. By 2015, Amazon is predicted to bring in $1.1 billion in advertising revenue, about one-fifth of Facebook’s earnings last year. Advertising is still rather small part of Amazon’s total revenue picture however: The company reported $61.1 billion in net income last year.

Read the full story at Mashable.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.