King, the decade-old gaming company that staged a surprising revival through the iPhone and its hit Candy Crush Saga, is abandoning advertising as a source of revenue. Going forward, they’ll be relying solely on virtual currency. (But really, it’s not like they need advertising at this point.) “We’ve grown very fast over the last year. The business model has changed because the majority of our revenue growth has come from micro-transactions around the Saga games,” said chief marketing officer Alex Dale. “It makes sense for us to reallocate the resources we had previously committed to advertising business.” The company has been around for about a decade and managed a destination site called King.com that launched hundreds of arcade-style games. Although they were a bit late to social gaming, they parlayed some of their best performing work onto the Facebook platform about two years ago.