Marketing

We hear people often talk about “taking initiative.” Sure, it’s an important quality for Millennials to possess, but what does it mean to “have initiative”? What does it look like in practice? Today’s News To Live By runs on 100% Initiative. It’s like supreme-grade fuel that costs nothing and never runs out. Below, I have bolded Continue Reading →

Facebook is testing technology that would greatly expand the scope of data that it collects about its users, the head of the company’s analytics group said Tuesday. The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its Continue Reading →

Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak Continue Reading →

Facebook is experimenting with adding a Follow button on Pages. The company confirmed this is a feature it is currently trying out after it showed up for some users. “This is something we are currently testing,” a Facebook spokesperson told TNW. The Follow button appears directly to the left of the Like button. The new Continue Reading →

Twitter is rolling out an option to ease the use of direct messages. Traditionally, Twitter has allowed users who follow each other to send direct messages back and forth, or for users to send direct messages to accounts that follow them. A new setting, that appears to have been rolling out over the past week, Continue Reading →

When free app Foursquare announced an injection of $41 million from investors earlier this year, CEO and founder Dennis Crowley described how the new funds would help the mobile search and location-sharing platform move away from its perception as a simple “check-in app” and “get closer to being able to prove that there’s a real Continue Reading →

SCORE counselors in Northeastern New York developed a series of questions for start-ups and established businesses that are considering expanding. These included five key questions that are numerically driven. 1.  How Much Do You Need to Make? The key concept is “need.” How much is needed to pay for necessities such as housing, food, transportation, current debt, Continue Reading →

Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, a full third of all Continue Reading →

I’m paraphrasing a quote by Bob Marley that initially seems rather depressing: “Truth is, everyone is going to hurt you.” The career lessons I took from this observation: Stop looking for the perfect job, which doesn’t exist. Understand the pain each job, promotion and project will cause you before accepting the offer. Find a job Continue Reading →

Facebook is laying down a new gauntlet in its battle with Twitter to dominate online conversation around television: more data for broadcasters. This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports Continue Reading →