Marketing

Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate Continue Reading →

Microsoft is updating its Windows Phone YouTube app. In a statement to The Verge, the company says it’s making some changes to address concerns from Google. “Microsoft updated the Windows Phone YouTube app to address the restricted video and offline video access concerns voiced by Google last week,” says a spokesperson. “We have been in Continue Reading →

Twitter CEO Dick Costolo took the stage in Manhattan this morning to talk with a crowd of the biggest advertisers and brands from Madison Avenue. He brought up a slide of a recent tweet, featuring a picture of race cars spinning out of control. “Usually when there is a crash at the Daytona 500 the Continue Reading →

Twitter just unveiled the Lead Generation Card, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them Continue Reading →

Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story. This boom time for quality TV, it says, is powered by a “hyper-social, data-driven” approach to new show creation and promotion. “It all adds up to a potentially thrilling new era for television, one that values shows that spark Continue Reading →

  Until I watched the Reddit video on existentialism, I couldn’t tell you what it meant. Sure, I had heard about the philosophy once or twice, but the actual definition… a bit hazy. Good thing I stumbled across a clever new YouTube series called ‘Explain Like I’m Five.’ The Reddit team makes it easy to understand complicated ideas. Continue Reading →

Every CEO has his/her elephants:  big, powerful and dangerous, especially when they’re charging at you. To survive, let alone be effective, executives need to determine: Who are the elephants? Here’s a 4-step “elephant test,” which generally signifies something that “is hard to describe, but instantly recognizable when spotted,” according to Wikipedia. Step 1.  Look at the organization chart Continue Reading →

I’m quoting a friend who recently was in the hospital for several days. He was poked, prodded and drained of bodily fluids, which eventually provided the positive lab results necessary to get him discharged. He also admits that he may not have been the best patient who the nurses ever cared for. His story reminded Continue Reading →

You can apply the Five Ps of Marketing: Product, Place, Price, Promotion and Persona (which is my personal addition) to your job search since you’re basically marketing yourself when in job search mode. Product: How do you prove that your functional skills match the job specifications? You need to prove that you can do the exact Continue Reading →

Here’s a short piece of advice to create an enjoyable as well as productive success: See your “connector friends” in December. Let’s look at the key words: Enjoyable: Gratifying, satisfying, pleasurable. Productive: Find a link to a desirable employer or client. Success: Deepening your relationships and staying top of mind with the objective of receiving Continue Reading →