Marketing

For the first time in my career, I used F.U.D. (Fear/Uncertainty/Doubt & Dread) marketing for a local election that was very important to my small town of Saratoga Springs, NY. Last week, I learned that we had won big, taking 23 of 25 voting districts. I want to pass on a few marketing lessons I Continue Reading →

(This content was originally posted on MENGonline.) I read a great quote from Google’s co-founder Sergey Brin in an old Fortune article: “About 70% try to work on the core efforts of the company… about 20% goes to adjacent areas and expansion, and for the 10%, anything goes.” Google has been using this resource management technique for several years, as Continue Reading →

(This content was originally posted on MENGonline.)  Looking for a job today requires having a “job magnet” for both inbound and outbound marketing. A job magnet helps: Someone find you with a job or project that fits your skills, and You make a strong connection with the recruiter and hiring executive. Here are three questions Continue Reading →

Whether you’re watching Freddy Krueger or an Alfred Hitchcock movie, there’s a typical 4-step approach that filmmakers take to scaring you half to death: Life is good (the sun is shining) Tension builds (can’t you hear the music?) Tension reduces (your stomach muscles just about fully relax) Disaster quickly strikes (you scream) There’s nothing wrong Continue Reading →

(This blog was originally posted on MENGonline and repeats advice Richard has been giving a friend who got fired last week and has started her job search.) 1.  Spend Three Hours Asking Yourself Why the Last Job(s) Didn’t Work Start with “them.” For the first hour, feel free to put all of the blame on Continue Reading →

I live in a resort town, Saratoga Springs NY, where merchants are using the 6 P’s of marketing to get ready for the summer season when business doubles or triples. PEOPLE Retain: Owners have worked hard to retain their most productive staff. Hours and the best shifts are agreed to. Businesses can’t survive with too Continue Reading →

Originally posted at Meng Online. This is the final post of a MENG Blend trilogy presenting easy changes that you can quickly make to improve your resume.  Most were presented in the MENGinar “How to Improve Your Resume in 60 Minutes,” available free to MENG members.  The first two posts in the trilogy were:  “Seven Continue Reading →

Never means never.  I’ve been reviewing resumes for several years for MENG and have never (that word again) seen a functional resume that was worth considering [A functional resume organizes information by skill sets and accomplishments rather than the more standard specific positions, titles, and reverse chronology.]. A functional resume immediately communicates to an executive Continue Reading →

  Originally posted at Mengonline.com Reviewing more than 125 resumés for MENG members during the past four years, I discovered that many could be improved easily. These eleven improvements are taken from my recent MENG webinar, “How to Improve Your Resumé in Sixty Minutes,” which is available to members at mengonline.com where you also can Continue Reading →

Doing a feasibility study will help you determine whether your new business idea is worth pursuing. While developed by a group of SCORE consultants for new business start-ups, this process also works for expanding businesses with new products or services. Start by writing answers to the following eleven questions. Keep your answers short. You can Continue Reading →