Marketing

Since I’ve been told not to mess with Mother Nature, even though this Wikipedia personification is very positive, it seems best for your career planning to avoid what she abhors. Unfortunately, there’s a long list of what “nature abhors,” according to Google. Nature Abhors a Vacuum Perhaps this is why voids get filled quickly. It’s obvious when Continue Reading →

Even though Social TV is barely three years old as a major consumer phenomenon, it is speeding toward its coming of age. The impending launch of Social TV ratings at the end of this month will not only prove if the concept can pass muster, it could also upend the TV airtime trading market as Continue Reading →

A group of teen and even preteen vendors works outside the Saratoga Race Track every summer selling water. These young entrepreneurs work hard and make decisions applicable to much larger and supposedly more sophisticated businesses. Pricing needs to be competitive, but this seldom generates sales. Almost everyone sells water for $1 per 500ml bottle. The Continue Reading →

Coca-Cola. Kodak. Ford. McDonald’s. Sears. You’ve heard of all these top-name companies, which 24/7 Wall Street pegs as the greatest brands in American history. And they all have one essential trait in common: All were born and began to thrive way before social media was even a concept. While the Internet can help propel your Continue Reading →

Are Facebook hashtags useful in accelerating a company’s post’s viral reach? A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without. Hashtag support is relatively new for Facebook as it copied this feature from Twitter in June to help users add Continue Reading →

It has been well documented by now that word of mouth and social media are significant forces in the consumer marketplace. Word of mouth is the most trusted source of information for consumers around the world according to Nielsen, and there is now measurable proof that social voice drives product sales both directly and indirectly. Continue Reading →

Every successful startup founder has to be a great salesperson, first and foremost. You must be able to sell a brand new concept before it even exists. To get key stakeholders and users to buy-in requires creative promising: hence, fake it till you make it. However, there is a thin (but clear) distinction from blatantly Continue Reading →

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” — Heraclitus I have been in business a rather long time… long enough now to be called an “Oldtimer.” I started in my own business right out of college way back in 1979. I Continue Reading →

Taking a cab in Havana, Cuba, is nothing like taking one in the United States. The taxis there are communal, but it’s not like being in U.S.-based public transportation either. In New York, for example, people on the subway read, listen to music or thumb their iPads. There’s not much eye contact and striking up Continue Reading →

In an effort to spread its content more widely across the web and make status updates more conducive to breaking news, Facebook will start allowing publishers to embed publicly shared posts on their sites. The function, to be announced Wednesday, will launch with a few partner media sites, and work similarly to how you embed Continue Reading →