Facebook is experimenting with adding a Follow button on Pages. The company confirmed this is a feature it is currently trying out after it showed up for some users. “This is something we are currently testing,” a Facebook spokesperson told TNW. The Follow button appears directly to the left of the Like button. The new button was first spotted by Wimdu‘s Matteo Gamba, who sent a screenshot to AllFacebook showing it before and after it was clicked. When most Facebook users navigate to Wimdu’s Facebook Page, they don’t see the new button. This is thus a limited test in which the company is seeing how a fraction of users react to a change on the site. What’s interesting here is that the Follow button would apparently be kept alongside the Like button, as opposed to replacing it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.