Facebook is experimenting with adding a Follow button on Pages. The company confirmed this is a feature it is currently trying out after it showed up for some users. “This is something we are currently testing,” a Facebook spokesperson told TNW. The Follow button appears directly to the left of the Like button. The new button was first spotted by Wimdu‘s Matteo Gamba, who sent a screenshot to AllFacebook showing it before and after it was clicked. When most Facebook users navigate to Wimdu’s Facebook Page, they don’t see the new button. This is thus a limited test in which the company is seeing how a fraction of users react to a change on the site. What’s interesting here is that the Follow button would apparently be kept alongside the Like button, as opposed to replacing it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.