Marketing

Science is not a heartless pursuit of objective information. It is a creative human activity, its geniuses acting more as artists than as information processors. –Stephen Jay Gould, Ever Since Darwin I no longer read business books. Been there, done that for too many years. Stimulation comes from reading many other sources. My current obsession Continue Reading →

You should use some of the rules of rhetoric to persuade the hiring manager to hire you. Note that I’ve selected specific rules below that I believe are most relevant to getting hired and then redefined them to deliver job search advice. Rhetoric Based Rules for Getting Hired INVENTION: Develop Your Argument Decide why you are Continue Reading →

Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,” conducted by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). Continue Reading →

Forty-four percent of smartphone users want the ability to make in-person purchases with their smartphone, according to Harris Interactive. Many companies have been attempting to find ways to consolidate payment methods into a single system and move this system onto smartphones. Loop is a new service that makes it easy for consumers to pay for Continue Reading →

All media that fail to offer an enhanced value exchange will soon become Spam. While that may be a bold statement, we can easily turn to the traditional models of mass media and see how they are faring in today’s world. Mass media are based on old models of communication. If anyone doubts this, they only Continue Reading →

Piqora, the third-party and unofficial marketing and analytics service for Pinterest, has revealed findings about how the visual bookmarking and curation site drives e-commerce, after analyzing 1,000 brands between February 1 to October 31 this year. It was found that on average during that period a Pin drives two site visits and six pageviews, and Continue Reading →

For about two years, Google refused to let Nielsen place measurement tags on ads running on YouTube, a stance that media buyers say stopped some advertisers buying time on the online video site. Last week, Google reversed its position in a decision that analysts say could fuel the shift of TV ad dollars to online Continue Reading →

Theme weeks have become a commonplace deal in New York over the past decade. This past week, the television industry launched one to call its own, and if it’s nurtured well, it could stand shoulder-to-shoulder with Advertising Week, Internet Week, Social Media Week and the rest as a festival both industry leaders and the public Continue Reading →

Despite a lot of complaints about the ads Instagram began running recently, the Facebook-owned mobile photo and video sharing service is seeing success so far from the ads, Instagram CEO Kevin Systrom said on Wednesday. Speaking at Gigaom’s Roadmap conference in San Francisco today, Systrom said more than 5% of the ads, which feature prominent Continue Reading →

The annual Media Tech Summit is the best coliseum to study titans in battle. Shelly Palmer and Landmark, along with a dozen important organizations in the media space as sponsors, delivered wisdom, insights and updates during Media Week in New York. Other notable events included the Digital Place-based Advertising Association (DPAA) “Video Everywhere” Summit, the Digital Continue Reading →