Despite a lot of complaints about the ads Instagram began running recently, the Facebook-owned mobile photo and video sharing service is seeing success so far from the ads, Instagram CEO Kevin Systrom said on Wednesday. Speaking at Gigaom’s Roadmap conference in San Francisco today, Systrom said more than 5% of the ads, which feature prominent photos, led to Likes, a rate he characterized as very high. Ads by the likes of Michael Kors, which drew some complaints for their prominence in people’s news feeds, have also drawn “very positive comments,” including people recommending the advertised watch to friends and asking where they can get it. “Are they making us hundreds of millions of dollars per day? No,” he said. “We knew we wanted to make sure we do it the right way. It really is a transition from a startup that is trying to become a business to becoming a business.”