Instagram on Thursday announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the dashboards are a response to brands asking for more insight into how users engage with and respond to their photos and videos. The tools will thus let brands monitor the reaction to posts and campaigns, as well as give them suggestions for the best time of day to post a photo or video. All Instagram advertisers will be getting access first. The company then plans to use their feedback will to improve the tools before releasing them more widely to additional brands “later this year.”

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