Advertising

In a blog post on Wednesday, Twitter announced that they’re “experimenting with new ways of targeting ads,” which is their way of saying they’re planning to track you around the web—even when you leave Twitter—and relay that information to advertisers to craft better ads. Here’s how to opt out. If this sounds familiar, it should. Continue Reading →

We’ll admit that we haven’t been particularly impressed with the sponsored tweets we’ve been getting courtesy of Twitter’s current ad model. To address the issue, the service is toying around with a more targeted program, offering up ads to users from those businesses and brands they’ve shown an interest in. Rather than simply mining mentions Continue Reading →

Facebook announced a new review policy for Pages and Groups that’s aimed at reducing cases where ads run alongside content that the advertiser or their customers might find objectionable. On Friday, a BBC report stated that Marks and Spencer and BSkyB had pulled “all or part of their spending” on Facebook after a BSkyB ad Continue Reading →

As soon as the end of the year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth Continue Reading →

YouTube just announced (as part of this week’s Cannes Lions advertising event) that it’s expanding its partner program to include advertisers. The program already provides the top YouTube content creators with access to resources for improving their production skills and distribution (and as a result improve their monetization). YouTube says the advertising program will be Continue Reading →

Facebook announced on Wednesday that it has reached one million active advertisers amid growing adoption among small businesses and as bigger global brands also add Facebook ads to their mix. Facebook director of small business Dan Levy announced the figure in a post, saying he would like to thank “the over one million businesses” who Continue Reading →

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets. The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as Continue Reading →

King, the decade-old gaming company that staged a surprising revival through the iPhone and its hit Candy Crush Saga, is abandoning advertising as a source of revenue. Going forward, they’ll be relying solely on virtual currency. (But really, it’s not like they need advertising at this point.) “We’ve grown very fast over the last year. Continue Reading →

Michael Bologna, Group M’s emerging communications director, is one frustrated dude when the subject is upfront TV activity. At last week’s VideoNuze Online Video Advertising Summit here in New York, Bologna became the latest in a parade of people with something to say in public this year. Subject of this public discourse: the annual ritual Continue Reading →

Many are aware of Amazon’s robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday. The company managed to increase its advertising business by nearly Continue Reading →