Advertising

As soon as the end of the year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth Continue Reading →

YouTube just announced (as part of this week’s Cannes Lions advertising event) that it’s expanding its partner program to include advertisers. The program already provides the top YouTube content creators with access to resources for improving their production skills and distribution (and as a result improve their monetization). YouTube says the advertising program will be Continue Reading →

Facebook announced on Wednesday that it has reached one million active advertisers amid growing adoption among small businesses and as bigger global brands also add Facebook ads to their mix. Facebook director of small business Dan Levy announced the figure in a post, saying he would like to thank “the over one million businesses” who Continue Reading →

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets. The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as Continue Reading →

King, the decade-old gaming company that staged a surprising revival through the iPhone and its hit Candy Crush Saga, is abandoning advertising as a source of revenue. Going forward, they’ll be relying solely on virtual currency. (But really, it’s not like they need advertising at this point.) “We’ve grown very fast over the last year. Continue Reading →

Michael Bologna, Group M’s emerging communications director, is one frustrated dude when the subject is upfront TV activity. At last week’s VideoNuze Online Video Advertising Summit here in New York, Bologna became the latest in a parade of people with something to say in public this year. Subject of this public discourse: the annual ritual Continue Reading →

Many are aware of Amazon’s robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday. The company managed to increase its advertising business by nearly Continue Reading →

Starting this week, Yahoo is discontinuing Mail Classic. It’s requiring all Mail users to switch to the new version of Mail and accept a TOS/Privacy Policy update that lets it scan emails to “deliver product features, relevant advertising, and abuse protection”. You can opt out of the ads, but if you don’t want to be Continue Reading →

The broadcast and cable TV networks have wrapped up their spring narcissistic extravaganzas that try to seduce TV buyers to invest their ad dollars in programming that will appear next fall. The upfronts are a buggy-whip-technology-like annual ritual that each year are variously predicted: 1) To be the last upfront we’ll ever see, 2) to Continue Reading →

A month after Tumblr introduced sponsored posts into its native mobile applications, the company is bringing those same brand advertisements to its web dashboard. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. Tumblr users will be able to reblog, Continue Reading →