Advertising

When Emily White joined Instagram from parent company Facebook in March, her first order of business was to push Chief Executive Kevin Systrom into a room. “For the first two weeks, I locked him into a conference room and I said, ‘This is all about getting the mission on paper,’ ” Ms. White recalled. Two Continue Reading →

A group of teen and even preteen vendors works outside the Saratoga Race Track every summer selling water. These young entrepreneurs work hard and make decisions applicable to much larger and supposedly more sophisticated businesses. Pricing needs to be competitive, but this seldom generates sales. Almost everyone sells water for $1 per 500ml bottle. The Continue Reading →

Coca-Cola. Kodak. Ford. McDonald’s. Sears. You’ve heard of all these top-name companies, which 24/7 Wall Street pegs as the greatest brands in American history. And they all have one essential trait in common: All were born and began to thrive way before social media was even a concept. While the Internet can help propel your Continue Reading →

Are Facebook hashtags useful in accelerating a company’s post’s viral reach? A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without. Hashtag support is relatively new for Facebook as it copied this feature from Twitter in June to help users add Continue Reading →

It has been well documented by now that word of mouth and social media are significant forces in the consumer marketplace. Word of mouth is the most trusted source of information for consumers around the world according to Nielsen, and there is now measurable proof that social voice drives product sales both directly and indirectly. Continue Reading →

Google will again take a majority – 53% — of all mobile ad dollars this year, according to eMarketer, the research company. It’s the second year in a row that Google has dominated mobile advertising. And it’s the second year in a row that Google’s competitors for mobile ad dollars — Facebook, Twitter, Pandora, Millennial Continue Reading →

All is not well in the land of digital advertising, at least according to a recent report from ComScore, which reports that a staggering 46 percent of digital ads go unseen by users. It’s important for advertisers to know exactly why this is happening and what they can do to increase their ROI and engage Continue Reading →

In an effort to spread its content more widely across the web and make status updates more conducive to breaking news, Facebook will start allowing publishers to embed publicly shared posts on their sites. The function, to be announced Wednesday, will launch with a few partner media sites, and work similarly to how you embed Continue Reading →

You have an idea. Not just any idea, but a brilliant one. You proceed to build it. After what seems to be forever, you are ready to launch. You survey the marketplace to find a million and one products in the market… how will your product be differentiated from the riff raff? Building successful products Continue Reading →

The upcoming Moto X smartphone represents something of a rebirth for Motorola, and Google is reportedly willing to spend top dollar to get that message across. According to The Wall Street Journal, Mountain View is prepared to spend upwards of $500 million on the marketing campaign for Motorola’s customizable, assembled-in-the-USA flagship. That budget is said Continue Reading →