Advertising

Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company’s Q1 earnings call. Adding ads could end up stunting Instagram’s rapid growth. He said, more than once during the call, that Instagram is currently growing at a Continue Reading →

Twitter has been slowly expanding its advertising offerings for some time now — first with more ads in more places, then with more folks able to buy ads. Now it’s taken things one big step further and opened up its self-serve Twitter Ads platform to all users in the United States. That means anyone can Continue Reading →

In a keynote address at the American Association of Advertising Agencies (4As) annual Transformation Conference, Procter & Gamble’s Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas over technology: “Forget thinking about how to make a Vine or send out the most clever tweet. Instead, focus on how to connect to consumers using ideas so Continue Reading →

It looks like Google Glass will be an ad-free space, at least initially. On Monday, Google released its Google Mirror API, which lets third-party developers begin building applications for the smart glasses. In the terms of service for the API, Google states clearly that developers cannot serve ads to users, or even sell user data Continue Reading →

Twitter’s ad revenue is soaring, and a big reason for that is mobile, a market research firm said on Wednesday. eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter’s ad revenue — Continue Reading →

Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, brand is the solution they Continue Reading →

The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called “Digital Natives” —  consumers young enough to have no memory of a life without web browsing, cell phones, texting and high-definition video. This digital generation, born during the last two decades, was the subject Continue Reading →

Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars. Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant. In Continue Reading →

The eye sees only what the mind is prepared to comprehend. — Henri Bergson, French Philosopher and Educator We have a brand new term that is creating considerable buzz: Real Time Marketing. And like most trends that reach the level of “buzz worthiness,” this one will most likely fade into the same ignominious darkness that befit Continue Reading →

Thousands of people in New York, Miami and nine other cities worldwide came together for Social Media Week last week. A few personal takeaways from the NY portion follow: ***Count New York Times media columnist David Carr in the growing camp of smart TV believers. At one of the opening events last Tuesday, Carr (joined Continue Reading →