Advertising

Apple and Google are enemies and partners at the same time due to asymmetric competition. According to a report from Morgan Stanley, Google could pay more than $1 billion in 2014 to remain the default search engine on iOS. In 2009, Google paid only $82 million for the privilege. Analyst Scott Devitt believes that it Continue Reading →

“There’s a dialogue out there and you’re either in it or you’re not.” — Herb Schmertz (Mobil circa 1970) Technology advancements, new apps, ubiquitous software and the mobilization of computing have driven the democratization of information beyond boundaries that have existed since Gutenberg cast his first type. Nowhere are the turf battles colliding more quickly, Continue Reading →

This year’s Super Bowl started with the Ravens crushing the 49ers. Then after a 108-yard kickoff return by the Ravens at the beginning of the second half, a power outage delayed the game for more than 30 minutes. Following the delay, the 49ers got their mojo working and the two teams, and two brother coaches, Continue Reading →

The teams for the Super Bowl are now set. Callers to sports radio shows and pundits on cable TV will debate who has the better chance to win and why. At the same time, marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second Continue Reading →

This time last year, I described how a Super Bowl ad’s word of mouth volume could be demonstrated to be dependent upon both the creative message and certain critical media factors. This year, I repeated the study by probing two years of combined data to see if a macro-trend would emerge. The short answer: Yes, Continue Reading →

The big story of the 2013 International CES (the Consumer Electronics Show) was what was missing. A quick walk through amazon.com’s 1,000 retail show rooms (you may know them as Best Buy) tells the story. The electronics giant’s days – at least in its current form – are quickly coming to an end. Best Buy Continue Reading →

When the First Amendment to the Constitution was written in 1789 prohibiting “the making of any law respecting an establishment of religion, impeding the free exercise of religion, abridging the freedom of speech, infringing of the freedom of the press, interfering with the right to peaceably assemble, or prohibiting the petitioning for a governmental redress Continue Reading →

This is the week where in TV land, 2013 gets into high gear. The annual International CES happens in Las Vegas, with more than 150,000 people expected, while TV critics across the country travel to Los Angeles for their annual winter meet with programmers. As this pair of events gets underway, here’s a collection of Continue Reading →

What buzzwords will have workers buzzing in 2013? Only time will tell, but to help, BusinessNewsDaily interviewed small business owners, PR people, entrepreneurs and others to give workers a heads up on which buzzwords they may see in the coming year. Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s Continue Reading →

Following the controversy over recently-unveiled changes to its terms of service, Instagram co-founder Kevin Systrom just announced via blog post that the advertising-related section of the TOS has reverted to “the original version that has been in effect since we launched the service in October 2010.” The Facebook-owned photo service had already hinted that this Continue Reading →