Advertising

Instagram announced earlier this month that it will begin serving in-feed advertising before the end of the year, and the Facebook-owned photo and video app has made a subtle, but important, change after it removed the option to switch off autoplay for videos on iOS. (The Android app retains an option to disable autoplay entirely, Continue Reading →

Microsoft is set to become the latest tech giant to develop its own tracking technology to replace the ubiquitous “cookie,” which has become the focus of regulators and privacy advocates. The company is internally developing the technology that would enable tracking across desktop computers, tablets and smartphones running Windows, as well as the company’s Xbox Continue Reading →

The time has finally come; Instagram users will soon start to see advertisements in their feeds. The company recently announced that users in the United States will start to see video and image ads over the next couple of months from brands they don’t follow. Instagram knows people aren’t going to be happy about this, Continue Reading →

SCORE counselors in Northeastern New York developed a series of questions for start-ups and established businesses that are considering expanding. These included five key questions that are numerically driven. 1.  How Much Do You Need to Make? The key concept is “need.” How much is needed to pay for necessities such as housing, food, transportation, current debt, Continue Reading →

Remember Watson, IBM’s Jeopardy champion? A couple years ago, Watson beat the top two human champions Ken Jennings and Brad Rutter at a game where even interpreting the cue is complex with language nuances. (Not to mention finding answers at lightning speed on any subject matter.) Yet after the initial excitement, most people – except Continue Reading →

Well here it is, Instagram is getting ads and it’s starting with users in the US. In a blog post on Thursday, Instagram says that users in the country are going to start seeing video and image ads. Instagram says that the ads will start appearing over the next couple of months and will come Continue Reading →

Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, a full third of all Continue Reading →

One big reason that investors like Facebook again: The company looks like it has figured out how to make money — a lot of money — on mobile. One big reason Facebook looks like it has figured out mobile: App-install ads, which developers use to encourage Facebook users to download their software onto their phones. Continue Reading →

Hulu at some point expects to introduce a subscription video plan without any advertising — and compete more aggressively with Netflix. But today, the Internet TV service doesn’t want to leave money on the table. Hulu generates $7.99 monthly per subscriber for the pay service and brings in about that much — in the “mid Continue Reading →

Even though Social TV is barely three years old as a major consumer phenomenon, it is speeding toward its coming of age. The impending launch of Social TV ratings at the end of this month will not only prove if the concept can pass muster, it could also upend the TV airtime trading market as Continue Reading →